Category Archives: Social TV

Mar 10

Square Smarts: SXSW Trends, Changes to Twitter’s Brand Pages & Kony 2012

Square Smarts: SXSW Trends, Changes to Twitter’s Brand Pages & Kony 2012

Heading to SXSW? 5 Trends to Watch As we all know, the South by Southwest Interactive conference kicks-off today. The social media by day and barhopping extravaganza by night event is sure to highlight some key trends in social media. This year expect to hear discussions related to social discovery and ambient awareness apps like  continue reading

Mar 07

Zócalo Recommends: SXSW Interactive

Zócalo Recommends: SXSW Interactive

If your situation is anything like ours is this year, it’s just a matter of days before you’re faced with the proverbial beast that is SXSW. Based in Austin, TX with the majority of events being held at the Austin Convention Center, each week’s schedule is jam-packed and ready to bombard attendees with a plethora  continue reading

Mar 06

The Future of Television: How social media and television are colliding

The Future of Television: How social media and television are colliding

Part One: Socializing Advertising – Next week, we’ll delve into how social media is creating a “second screen” experience for TV viewers.  “Join us on Facebook…”  “Find us on YouTube at…”  “Watch what happens at…” With these subtle additions to the end of TV commercials, traditional TV advertisers are beginning to extend the reach of their  continue reading

Mar 02

Week in Review: GOP Race, the Oscars, Food, and Nike’s Parallax

Week in Review: GOP Race, the Oscars, Food, and Nike’s Parallax

How Grass-Roots Social Media Are Extending the GOP Race Conservative grass-roots activists have shied from social media in the past. However, the Republican Primaries are seeing an increase in social media use by conservatives for campaign efforts. Dozens of Facebook groups for Santorum, the conservative social network FreedomConnector.com, and DailyPaul.com are just some of the  continue reading