Category Archives: Emily Luiz

Jan 25

Integrated Marketing: It’s Finally Happening, What Does This Mean for Your Career?

Integrated Marketing: It’s Finally Happening, What Does This Mean for Your Career?

Marketing communications is finally becoming integrated. With the need to streamline operations, the silos of traditional PR, social media, word of mouth marketing, advertising, etc. are being broken down. A great example of this is a major CPG brand that recently changed the job title of their PR director to integrated marketing director. These companies  continue reading