Category Archives: Emerging Trends

May 08

Brand Advocacy: Top 5 Learnings from WOMMA Conference Keynote

WOMMABanner

Steve Knox of The Boston Consulting Group kicked off WOMM-U, the official conference for the word of mouth marketing industry, with an opening keynote that focused on advocacy marketing. It was a great way to start off a conference focused on the importance of word of mouth and the shift in marketing paradigms. A few  continue reading

Dec 30

In the Growing Social Media World, Video Still Packs A Punch

In the Growing Social Media World, Video Still Packs A Punch

It’s difficult to exist in today’s world without constantly running into people who claim they’ve just seen “the best video EVER” on YouTube. Admit it, you’ve done it… probably already once today. There is simply no match for the power of video. In a social media world where you need to be able to tell  continue reading

Jul 29

Square Smarts

Square Smarts

This week, the Google+ vs. Facebook debate carries on as more information becomes available about how people are using the platforms…and don’t forget about Foursquare! Read on for the Smarts… Google Plussed 20 Million in 21 Days Google+ ComScore Report  – According to this report from ComScore, Google+ has successfully added more than 20 million  continue reading

Jul 25

Square Smarts – Facebook Vs. Google Debate Video

Square Smarts – Facebook Vs. Google Debate Video

In this episode of Zocalo Group’s “Square Smarts”, Katie and Hugo give us a look at the ongoing Facebook vs. Google debate. Check it out for the Smarts! Square Smarts Video

Jul 22

Square Smarts

Square Smarts

From Facebook releasing new rankings to women’s soccer causing a Twitter frenzy, it has been a record-breaking week. Read on for the Smarts… Facebook’s Newly Released Popularity Contest Something to Shoot For – Inside Facebook has just released a new ranking of the top 25 most-liked pages. No surprise that Facebook tops the list of  continue reading

Jul 15

Square Smarts

Square Smarts

In the spirit of Pitchfork going down in Chicago this weekend, this week’s Square Smarts covers all things social music. Read on for the Smarts… Spotted: Spotify Lands in the U.S. Spotify Comes to America- Spotify, already a huge hit in abroad, has finally made its way to the United States. Designed to be accessible  continue reading

Jul 08

Square Smarts

Square Smarts

This week’s Square Smarts deals with Facebook announcing its new video capabilities, while Foursquare is busy owning location. Read on for the Smarts… Facebook Ups its Message Platform Facebook Gets to Video-ing -  Facebook has partnered with Skype to offer additional capabilities to its Messages platform. Now, embedded in your messaging is the ability to  continue reading

Jun 30

Square Smarts

Square Smarts

Read this week’s Smarts for the inside scoop on several major announcements…including Zocalo’s sponsorship of social media week!  It’s Official: Zocalo Announces Social Media Week Sponsorship Zocalo and the Trib Partner to Host Social Media Week in the Chi -  It’s all over the (local) news! Chi town is our town, and ready to take  continue reading

Jun 24

Square Smarts

Square Smarts

With the most recent finding that people spend more time on mobile apps than searching the internet, this week’s Square Smarts covers all things mobile. Read on for the Smarts… It’s an App World App Time Surpasses Web Browsing -  It’s official: Time spent using mobile apps has surpassed time spent surfing the net on  continue reading

Jun 17

Square Smarts

Square Smarts

This week’s Square Smarts covers everything from Facebook ventures to Hashtag evolutions and Vancouver riots. Read on for the Smarts… Facebook China Ventures What China Holds for Facebook -  This article from AdAge gives a good snapshot of what Facebook in China might look like, citing that it remains unclear what motivates the Chinese to  continue reading