Jul 29

Three Ways to Un-think Your Content Creation Process


By Jeff Woelker If you work in any industry long enough, it can become easy to fall into a rut and become complacent with the process and methodology you are using. Every so often, you need to shake things up and try something new. Whether it’s a new meeting space, a new set of tools,  continue reading

Jul 27

How Nissan Took Social Fans on the Ride of Their Life

How Nissan Took Social Fans on the Ride of Their Life

By Kellye Lopez Following a successful first run of the popular “Ride of Your Life” Altima marketing campaign, Nissan wanted to bring back the fun for a second year. In the TV spot, mall patrons were given a chance to “unlock” the Nissan Altima from a glass vault for a surprise driving experience. Those lucky  continue reading

Jul 23

Four Ways to Make Assets Your Asset


By Susan Parsons As digital marketing budgets begin to rise and more dollars are being dedicated to content, one major question on marketers minds is where to and how to smartly invest those dollars. We live in a world that thrives on 140 characters (or less…), where Facebook users can tailor what they see in  continue reading

Jul 22

Facebook Offers New Way to Prioritize News Feed


By Brittni Ainsworth Facebook can get boring when the content you are seeking is not the first posts you see. Wouldn’t your Facebook world be so much better if you could choose who and what you want to see? Well now you can! Facebook is adding four new preference options to help make fans’ News Feed more  continue reading

Jul 20

Four Easy Rules When Launching a Paid Twitter Campaign

Best Practice

By Ryan Choyeski Whether your budget is big or small, knowing how to properly execute a paid media Twitter campaign that drives both awareness and conversions is never an easy task. Especially during peak time periods and seasons when a high number of your competitors are bidding for the same target audience’s attention. Before jumping  continue reading

Jul 16

How Brands Can Make the Most of Video


By Becca Toth It’s the age of online video, and brands can’t miss out. According to Dr. James McQuivey of Forrester Research, one minute of video is equivalent to 1.8 MILLION words. Stats like this, and the traditional viewpoint on video, can make the medium seem daunting to both large and small brands alike. When  continue reading

Jul 06

Modern Romance and the Influence of Contemporary Technology


By Hayley Gregory Comedian Aziz Ansari recently released a best-selling book called, Modern Romance, explaining the highs and lows of dating in the digital age. The book has garnered a lot of buzz as it emphasizes a conversation many of us are already having about the influence of contemporary technology and social media. As a  continue reading

Jul 02

Let Us Suggest Some Creative Inspiration

Let Us Suggest Some Creative Inspiration

By Pat McCarthy In the creative corner of the Zócalo Group office, we keep the secrets to creativity highly guarded. There are passwords, handshakes, long knobby skeleton keys, and an ancient astrological chart­—all this to protect the time-honored craft of creative advertising.  OR SO WE WOULD HAVE YOU BELIEVE! There is no secret, but we’d  continue reading

Jun 29

Branded Filters Now Available on Snapchat

snapchat brand marketing

By Margaret Aprison A coworker and I recently visited a downtown McDonald’s for a mid-day snack. While at the restaurant, we discovered that we were able to use custom brand overlays on Snapchat. Needless to say, we were super excited! There are now over 100 million daily active users on Snapchat  so naturally brands are  continue reading

Jun 25

New Facebook App Shines Light On Regular Engagements


By Ryan Choyeski  Have you noticed the ‘Who is Your True Soulmate?’ app in your Facebook timeline recently?  It was only a matter of time before I had to see what the fuss was about. I’m sure by now you’ve seen several friends sharing who their true soulmates are on Facebook and more often than  continue reading