Mar 17

What You Need to Know about Meerkat, the Most Buzzed-about App of SXSW

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By Hayley Gregory 2015 SXSW’s breakout star was the newly released app Meerkat. This app was talked about, written about and downloaded rapidly throughout the week. Though being the stand-out at SXSW is a role Mashable deemed a, “dubious distinction, at best,” it’s clear that the buzz has brought Meerkat to the tech forefront. Here’s what  continue reading

Mar 16

Where The Dads At? A Look At How Dads Are Changing The Traditional Parenting Roles And Brands Are Responding

Where The Dads At? A Look At How Dads Are Changing The Traditional Parenting Roles And Brands Are Responding

By Margaret Aprison Last week, actor Ashton Kutcher made headlines when he shared that he was having difficulty finding a diaper-changing station in a men’s bathroom. “There are NEVER diaper changing stations in mens public restrooms. The first public men’s room that I go into that has one gets a free shout out on my  continue reading

Mar 13

How Brands are Addressing Customer Service on Twitter

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By Brittni Ainsworth Picture this, you’re sitting at a restaurant with friends and your waitress is nowhere to be found.  You’ve been waiting 30 minutes for a drink and you’re ready to place your food order. Next thing you know, you pull out your phone to complain on Twitter about the service and tag the restaurant as  continue reading

Mar 12

Watch and Learn: How to get a new perspective on internet users

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By Pat McCarthy A great takeaway from Luke Sullivan – the brilliant copywriter and author of Hey Whipple, Squeeze This – is that every marketer should watch other people reading magazines. The book was written before digital marketing really took off, but the insight still holds water. You should watch how other people use the  continue reading

Mar 09

5 Takeaways from the 2015 Digiday Agency Summit

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By David Riva Last week, agencies and technology partners gathered at The Roosevelt Hotel in New Orleans, LA to discuss the ever-changing landscape of digital marketing at Digiday’s Agency Summit. From cutting-edge technologies to common agency challenges, some of the most innovative digital thought-leaders gave their thoughts on the current state of the industry. Below are five key  continue reading

Mar 06

Comedian Syncs Hashtags Throughout Netflix Standup Special

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By Ryan Choyeski Hashtags. Love them or hate them, they are a fabric of our online existence. By now, we all know and understand what a hashtag is and the purpose it serves. If not, you own neither a computer or smartphone. Which also begs the question, “how are you reading this blog post right  continue reading

Mar 04

The Social Channel Roundup: Updates You Should Know About

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By Madelyn Dow Each quarter, I compile a review of some of the major updates across social channels. I primarily do this because I’ve told my clients I would. BUT, it’s one of those exercises that yields really valuable information for anyone who touches social media (and who doesn’t these days, right?). So now I’m imparting  continue reading

Feb 27

Looking Through the Lens with #Chitecture

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By Brittni Ainsworth I had the opportunity to attend an event at the Apple store in Chicago to hear the guys who started @Chitecture talk about Instagram and photography. Rewind to 2012 when Instagram was still finding its footing, a couple guys started to tag photos with the hashtag #Chitecture. What ensued next was the  continue reading

Feb 25

The Idea Test: How to tell the difference between an idea and a tactic

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By Pat McCarthy Marketing has two key components: ideas and tactics. These form the one-two punch that persuades the target audience to buy a product. Together they can be very effective, but one without the other almost always fails. Unfortunately, a tactic sometimes looks like an idea and vice versa. You may do a ton  continue reading

Feb 24

Six Ways to Begin Building Your Personal Brand

Six Ways to Begin Building Your Personal Brand

By Christina Elizabeth Rodriguez I’m a strong advocate of building a personal brand and I tell people that all the time. It’s not that everyone I talk to is an entrepreneur or that they all own their own businesses. It’s just that I see the potential and super-human knowledge that plenty people carry, but never show  continue reading