Ideas, insights & Inspiration that drive recommendations.
By Drew Stoimenoff Urbanspoon, though it has been around for years now, has gained traction as of late, and brings the power of recommendation to restaurants and foodies everywhere. Users of Urbanspoon can search for restaurants both near and far. Upon viewing an eatery, the user can see a rating based on likes/dislikes and the continue reading
Ever wonder what it’s like to work at Zócalo Group? Take a peek behind the scenes in this new video, featuring Julia Rosinus (@juliarosinus), Danny Weiss (@thedweiss), Agatha Kubalski (@kubalski) and Thi Miller (@thi2). Think you’d fit right in? Visit zocalogroup.com and click “Careers” for more information.
by Alexandra Baird WOMM-U is a conference to help marketing professionals advance their education around word of mouth marketing and social media, as well as build a community of colleagues. Using a blend of classroom instruction and real-world application, WOMM-U aims to prep marketers to handle anything that comes their way in the ever-changing marketing continue reading
Note: This post originally appeared on Social Media Today. By Jessica Reed Social media channels establishing two-way communication between brands and consumers have heralded a new set of expectations on resolving issues. Recent statistics show the trend: 71% of of 16-24 year olds go online when they have a problem with a product (2012 continue reading
By Lauren Randazzo I love food. Shopping for it, cooking it, eating it – there’s just something about the process of a meal that is utterly intriguing and exciting to me. Grocery shopping is something that I’ve always enjoyed and caught myself spending way too much time doing. Even when I tell myself I’m continue reading
We’re excited to announce that Zócalo Group will return as co-host of Social Media Week Chicago this September 23-26. Part of a global initiative to explore the cultural and economic impact of social media, the event will highlight expert discussions, workshops and networking opportunities. Most events will be free and open to the public. This continue reading
By Allison Branen So you think you can blog? I did too. I started my blog a few years ago. I was under the misconception that I was just bursting with amazing ideas and I’d be posting new content several times a week. Daily posts sounded a little bit too ambitious, but surely I continue reading
Zocalo Group attended Hispanicize 2013 to provide attendees a sneak peek of CEO Paul Rand’s book, Highly Recommended, to talk about using digital sharable videos to tell brand stories and to be part of the conversation about social media in the Hispanic market. Check out our Storify-ed recap below, and view more photos on the continue reading
By Madelyn Dow I recently had the opportunity to dive into LinkedIn for a client of mine. Prior to that I used LinkedIn to connect with former colleagues or anyone I wanted to “add to my professional network” – and was only vaguely familiar with what brands were doing in the channel. What I continue reading
Note: This post originally appeared on AllTwitter. Yesterday Twitter announced keyword targeting in timelines. By David Heiser Since launching its advertising platform three years ago, Twitter evolved its offerings at a staggering pace. Due to the lack of data it requires users to provide, Twitter may lag behind Facebook in demographic targeting, but has and will continue reading
WOMM-U: Rotary International on Creating Advocacy for a Global Cause
One Man’s Trash is Another Man’s… Big Data
Twitter and Customer Service: Maximizing Responsiveness in 140 Characters