Jun 25

Right Place, Right Time: Earshot Uses Location Data for Real-Time Social Engagement

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By Stephanie Dewhurst   As part of Zocalo Group’s Leadership Series, I recently talked with Earshot’s David Rush. Earshot uses user-provided location information to help brands engage with consumers at the right place and right time. Check out this short video interview to learn more about Earshot and the social media trends they see on the  continue reading

Jun 24

Yes, You Need a Company Page on LinkedIn (And 3 Tips to Get You Started)

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This is a guest post from SocialMonsters.   By Susan Finch More than three million companies across 148 different industries currently have their own company page on LinkedIn, the social network reports. If you’re at the helm of a business and you don’t have a LinkedIn company page—or if you aren’t tending to the one  continue reading

Jun 20

[WATCH] Social Cosmos: Exploring Emerging Channels and Platforms

[WATCH] Social Cosmos: Exploring Emerging Channels and Platforms

  Check out this (tongue-in-cheek) video from the Zokes, and stay tuned as we explore a series of emerging social channels and platforms!       Zócalo Group is  a social, digital and word of mouth marketing agency focused on making our clients the most recommended brands in their categories.   

Jun 18

Is Shorter Sweeter?

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By Allison Branen   What Can You Say In Six Words? It’s definitely harder than it sounds. (Oh wait, I just did it!) The challenge of crafting a six-word sentence is an interesting one. Even now that we’re all accustomed to communicating with abbrevs, texts, Facebook posts and tweets, attempting to write a meaningful statement  continue reading

Jun 16

Join us at Social Media Week Chicago 2014

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By Alexandra Baird   For the fourth year running, Zocalo Group will co-host Social Media Week Chicago this September, and we’re beyond excited! After several months of planning, the Social Media Week Chicago team has rolled out some big announcements regarding this year’s event. Some things will be familiar from previous years (remember all the amazing  continue reading

Jun 13

The 5 Best Apps to Make the Most of Your Summer

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By Giliann Chaikin   Summertime is finally here and with a brutal Chicago winter behind us, we here at Zócalo Group are itching to get outside and take advantage of the warm weather. At Zócalo Group, we work with global clients, but we call a Chicago skyscraper’s 42nd floor our home sweet home. When we’re  continue reading

Jun 12

Pinterest’s Do-it-Yourself Promoted Pins and Updated Analytics: Will This Help Me?

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By Jennifer Kang   Pinterest recently made an announcement that had social media marketers jumping with joy – it was going to allow third-party measurement developers access to its API, meaning stronger data and actionable insights for brands. After throwing that wonderful nugget of news out to us, Pinterest again decided to throw us an even bigger bone  continue reading

Jun 11

VIDEO: StumbleUpon & the Perks of its Native Advertising Solution

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By Alexandra Baird   As part of Zocalo Group’s Leadership Series, I recently talked with StumbleUpon’s Shoba Subramanian. StumbleUpon is a discovery engine that finds and recommends web content to its users personalized to their tastes. Brands can use StumbleUpon to drive traffic in a very natural-feeling, unobtrusive way. Check out this short video interview to check out  continue reading

Jun 10

How New Facebook Audience Insights Can Help Brand Marketers

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By Stephanie Dewhurst   Facebook recently rolled out its Audience Insights tool to U.S users of Facebook’s Ads Manager. Audience Insights provides advertisers and brands with aggregated information on Facebook users, including: Demographics: Age, Gender, Lifestyle/Interests, Relationship status, Education level, Job title, and Household size Page Likes/Page Affinity: Top Facebook pages users like Location and  continue reading

Jun 09

Zócalo and Werther’s Original Sugar Free Win PRNews Facebook Marketing Award

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By Annette Beswick   We’re excited to share that along with our client Werther’s Original Sugar Free, we’ve been honored with the award of Best Facebook Marketing Campaign in the PRNews Social Media Icon Awards!   To celebrate this exciting news, we wanted to share a little about the campaign: Rich, sweet and tasty are words rarely  continue reading