Aug 11

Coffee-mate Shows Why Vanilla is Anything But Boring


By Marissa Yennie   If you say “vanilla” when you mean boring, we need to talk. Zocalo Group client Coffee-mate doesn’t believe there is anything “plain” about adding vanilla to your coffee. Of all the flavors that Coffee-mate offers, the most popular by far is French Vanilla. That’s why last month Coffee-mate used their flavor  continue reading

Aug 07

Secret: The New Social App for Sharing Anonymous Confessions with Friends

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By Ryan Choyeski Pssst… Let me tell you a secret. There is a new social network that allows you to say what you want without the publicity. Secret, a new and addicting app available on both iOS and Android, shows that you can have a working, supportive social network that’s also anonymous. Everyone has their  continue reading

Jul 31

I Hope I Die Before I Get Old: 5 Social Media Tips for Festival Season


By Danny Weiss   It’s not uncommon for us Chicagoans to spend nine months of the year waiting for the three months where it’s nice enough to go outside (Editor’s note: the high was 68 on July 28 because why not, really?). After winters and springs spent fighting off polar vortexes and derechos, it often  continue reading

Jul 31

Attending Social Media Week Chicago? Don’t Delay – Save Money by Purchasing Your Pass Today!

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By Erin Burg With Social Media Week Chicago quickly approaching, we have some important news to share! Today is the last day to get your Masterclass, Insider Pass or Digital Marketing Summit pass at the lowest early-bird price. You can save up to $200 if you buy your pass now. We also want to let you know about some great events that have just been  continue reading

Jul 29

From 1999 to 2014: Technology Is Faster, Cheaper and Better


This is a guest post by David Estoque.   1999 was a hectic year. Fears of a global computer meltdown led the masses to stock up on water and Twinkies as we pushed towards the 21st century. To the dismay of many, you only had to pay $5 to watch your childhood dreams be tarnished  continue reading

Jul 24

Last Call for Social Media Week Chicago Event Submissions!

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By Erin Burg   For all you social/tech/marketing gurus hoping to contribute to Social Media Week Chicago 2014 – be sure to get your event submissions in by tomorrow, Friday, July 25. Having a presence at SMW means great exposure for your business and the chance to connect with other industry experts. So bring your best  continue reading

Jul 22

Bazaarvoice Inspire: 3 social takeaways you can use today

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By Jeff Woelker I recently attended a Bazaarvoice Inspire event here in Chicago, which was attended by some of the most socially forward brands in the country. Most people are familiar with the Bazaarvoice name and product, but just in case, Bazaarvoice is a company focused on driving a brands online word-of-mouth through their technology  continue reading

Jul 17

Can Brands use Crowdfunding to Take Marketing to the Next Level?


By Eric Sevick As an avid video game and crowdfunding fan, there’s nothing I enjoy more than seeing the successful combination of the two, but it’s especially gratifying when game developers innovate new ways to provide a great experience for its players. That’s why Valve’s tournament The International 4 for its game DotA 2 stands  continue reading

Jul 14

Twitter builds a home for the Beautiful Game


by Christina E. Rodríguez I can’t even tell you how excited I was before the World Cup started. The once-every-four-year event is an exciting one for me, where countries unite, passion seeps from pores and ecstatic soccer fans quite literally bleed their country’s colors. Wave that flag! Since 1930, the world-renowned tournament has captured the  continue reading

Jul 10

Make Content Marketing Scalable and Sustainable with Skyword

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By Erin Burg Content can be a brand’s greatest business and marketing asset. Zocalo Group’s approach to content is designed to help brands achieve optimal performance and success by identifying real-time opportunities and amplifying content as appropriate, ultimately driving recommendations. I recently had a chance to connect with Rob Murray, search industry thought leader and  continue reading