Jun 20

[WATCH] Social Cosmos: Exploring Emerging Channels and Platforms

[WATCH] Social Cosmos: Exploring Emerging Channels and Platforms

  Check out this (tongue-in-cheek) video from the Zokes, and stay tuned as we explore a series of emerging social channels and platforms!       Zócalo Group is  a social, digital and word of mouth marketing agency focused on making our clients the most recommended brands in their categories.   

Jun 18

Is Shorter Sweeter?


By Allison Branen   What Can You Say In Six Words? It’s definitely harder than it sounds. (Oh wait, I just did it!) The challenge of crafting a six-word sentence is an interesting one. Even now that we’re all accustomed to communicating with abbrevs, texts, Facebook posts and tweets, attempting to write a meaningful statement  continue reading

Jun 16

Join us at Social Media Week Chicago 2014

Social Media Week event

By Alexandra Baird   For the fourth year running, Zocalo Group will co-host Social Media Week Chicago this September, and we’re beyond excited! After several months of planning, the Social Media Week Chicago team has rolled out some big announcements regarding this year’s event. Some things will be familiar from previous years (remember all the amazing  continue reading

Jun 13

The 5 Best Apps to Make the Most of Your Summer

taste of chicago concert

By Giliann Chaikin   Summertime is finally here and with a brutal Chicago winter behind us, we here at Zócalo Group are itching to get outside and take advantage of the warm weather. At Zócalo Group, we work with global clients, but we call a Chicago skyscraper’s 42nd floor our home sweet home. When we’re  continue reading

Jun 12

Pinterest’s Do-it-Yourself Promoted Pins and Updated Analytics: Will This Help Me?

pinterest analytics banner

By Jennifer Kang   Pinterest recently made an announcement that had social media marketers jumping with joy – it was going to allow third-party measurement developers access to its API, meaning stronger data and actionable insights for brands. After throwing that wonderful nugget of news out to us, Pinterest again decided to throw us an even bigger bone  continue reading

Jun 11

VIDEO: StumbleUpon & the Perks of its Native Advertising Solution


By Alexandra Baird   As part of Zocalo Group’s Leadership Series, I recently talked with StumbleUpon’s Shoba Subramanian. StumbleUpon is a discovery engine that finds and recommends web content to its users personalized to their tastes. Brands can use StumbleUpon to drive traffic in a very natural-feeling, unobtrusive way. Check out this short video interview to check out  continue reading

Jun 10

How New Facebook Audience Insights Can Help Brand Marketers

facebook for business

By Stephanie Dewhurst   Facebook recently rolled out its Audience Insights tool to U.S users of Facebook’s Ads Manager. Audience Insights provides advertisers and brands with aggregated information on Facebook users, including: Demographics: Age, Gender, Lifestyle/Interests, Relationship status, Education level, Job title, and Household size Page Likes/Page Affinity: Top Facebook pages users like Location and  continue reading

Jun 09

Zócalo and Werther’s Original Sugar Free Win PRNews Facebook Marketing Award


By Annette Beswick   We’re excited to share that along with our client Werther’s Original Sugar Free, we’ve been honored with the award of Best Facebook Marketing Campaign in the PRNews Social Media Icon Awards!   To celebrate this exciting news, we wanted to share a little about the campaign: Rich, sweet and tasty are words rarely  continue reading

Jun 06

Mary Meeker’s 2014 Internet Trends: Our Take


By Jordan Ho   Each year, Mary Meeker of Kleiner Perkins puts out a report on Internet Trends. The report goes beyond the Internet and spans many other disciplines like Social, Mobile, Advertising, and Technology. It always reveals some interesting statistics that end up widely circulated in the following days. However, parsing through the 164  continue reading

May 29

Facebook to Devalue Auto-Shares, Favor Explicitly Shared Stories


By Brittni Ainsworth   You know you have to read that article or watch that clip when 15 of your friends have shared it with comments like “WHOA that blew my mind” or “You have to see this.” At Facebook’s recent F8 conference, the company announced it would be changing its newsfeed algorithm. This week  continue reading