Feb 06

The Grammy Awards Amp Up Social Presence to 11


By Ryan Choyeski There are only a handful of big award shows per year, primarily in music and film, that have 364 days to plan, amplify and prepare for the live and unexpected events that are certainly waiting to become the next most retweeted photo in history or the most popular meme of 2015. The  continue reading

Feb 06

Even Punxsutawney Phil Uses Twitter #6MoreWeeksofWinter


By Ryan Choyeski In case you missed it, this past Monday was Groundhog Day. In case you missed it, this past Monday was Groundhog Day. In case you missed it, this past Monday was Groundhog Day. And thanks to the help of Phil’s Inner Circle, they announced to the crowd on Gobblers Knob that there  continue reading

Feb 04

The End of Facebook Organic Reach: What Should Marketers Do Now?


By Jeff Woelker Late last year Facebook announced additional changes to its Newsfeed algorithm, or the method it uses to decide which pieces of content it displays to one user or another. With this announcement combined with their actions over the last year, many marketers are now re-evaluating their Facebook strategy as to how, if, and why  continue reading

Jan 30

The Super Bowl and Social – Go for the Extra Point


By Hayley Gregory   Most marketers spend a large portion of the year creating content that they hope will resonate with consumers. The Super Bowl then creates an interesting challenge as viewers anticipate not only the game, but the advertisements. This creates an incredibly competitive environment for brands, both on TV and across social media.  continue reading

Jan 28

New Snapchat Update Means Discovery at Your Fingertips

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By Brett Crawford     You may have noticed a shiny new snap waiting for you when you recently opened Snapchat, which is of course if you have application auto-updates enabled. However, if you’re anything like me, you were anxiously awaiting the installation before cracking it open to see what new features were in store.  continue reading

Jan 20

SKIPPY Peanut Butter’s @TheFunNut Takes It To Eleven

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By Colleen Stauffer In September 2014, the SKIPPY peanut butter brand returned to TV for the first time in five years and with a brand new tagline – Skippy Yippee! Drawing on the insight that SKIPPY fans think peanut butter is fun and like to share what’s fun to them, Zócalo Group  tapped into this  continue reading

Jan 09

Zócalo Group’s Predictions for 2015


As we kick-off 2015, it’s important to acknowledge what trends made an impact in 2014 and also make some predictions for what brands can expect in the year ahead.  We asked members of our Digital and Research & Analytics teams to share what they anticipate seeing in 2015.   Big Data Becomes Smart Data As  continue reading

Jan 05

How A 1996 Nissan Maxima Craigslist Ad Turned into A Year’s Worth of Social Conversation

How A 1996 Nissan Maxima Craigslist Ad Turned into A Year’s Worth of Social Conversation

In late 2013, filmmaker Luke Aker created one of the most brilliant and hilarious ads in Craigslist history as a way to sell his beloved yet beat up 1996 Nissan Maxima GLE. The tongue-and-cheek ad marketing the vehicle as a luxurious land-ship-yacht was so good, our clients at Nissan wanted to do something about it.  continue reading

Dec 31

Zócalo Group Recommends Minor’s Oatacoaster Cookies

Zócalo Group Recommends Minor’s Oatacoaster Cookies

By Minor LeBlond I love to take my taste buds on a ride with these mouthwatering oatmeal cookies. If any happen to make it past the cooling rack, friends and family scream with excitement as they line up to get in on the action. Ingredients: 1 cupbutter, softened 1 cup white sugar 1 cup packed brown sugar  continue reading

Dec 30

Zócalo Group Recommends Grahame’s Cinnamon Ginger Hot Toddy

Zócalo Group Recommends Grahame’s Cinnamon Ginger Hot Toddy

By Grahame Harlow It sure beats a membership to the Jelly of the Month Club! Ingredients 1 ginger tea bag – steeped 2 mins 2 tablespoons honey ½ lemon, juiced 1 oz. bourbon whiskey (or 2) 8 oz. hot water cinnamon stick Instructions Place ginger tea bag, honey, juice of ½ lemon, and cinnamon stick in  continue reading