Jun 25

New Facebook App Shines Light On Regular Engagements


By Ryan Choyeski  Have you noticed the ‘Who is Your True Soulmate?’ app in your Facebook timeline recently?  It was only a matter of time before I had to see what the fuss was about. I’m sure by now you’ve seen several friends sharing who their true soulmates are on Facebook and more often than  continue reading

Jun 12

Game-ifying Engagement: Utilizing Social Media to Build Communities and Awareness


By Anthony R. Williams   Boom Beach. Candy Crush. Clash of Clans. None of these games cost a cent yet they bring in unimaginable amounts of money.   How can that be? It comes down to user experience, player investment and a sprinkle of addicting content. Simply, people love to fill bars and check off boxes—and  continue reading

Jun 11

The Digital Divide: The Importance of Closing the Gap

marketing to millennials

By Christina E. Rodríguez I remember the day quite clearly. My parents bought a personal computer for the house—one with a huge monitor that my dad had to carry. It was a light gray color and the keys on the keyboard clicked with an extra sharp, clear snap compared to these today. After we set it  continue reading

Jun 04

Pinterest Rolls Out Video Ads


By Hayley Gregory Pinterest recently announced new capabilities, allowing brands to post video ads on the platform. Pinterest calls these video pins ‘Cinematic Pins,’ and many large companies have already begun to utilize the medium. With yet another update, here’s what you need to know about Cinematic Pins: These are pins exactly like those seen  continue reading

Jun 03

Snapchat Looking to Expand Media Opportunities

snapchat brand marketing

By Ryan Choyeski  Snapchat. By now, you’ve probably heard of it or even use it on a daily basis. First thing that comes to mind for most people is “Snapchat? The app kids use to sext each other and send nude photos?” While that may have been the laughing joke for the first year after  continue reading

Jun 01

The Power of the Hashtag: What This Means for the Use of Social


By Christina E. Rodríguez Hashtags are everywhere. Remember the Jimmy Fallon and Justin Timberlake skit? That, we might be able to say, was the point in time that made hashtags a real-life concept born out of social media—a concept that was here to stay, regardless of the confusion they sometimes caused. I came across an  continue reading

May 28

Happy 10 Years, YouTube


By Margaret Aprison YouTube is celebrating its 10 year anniversary for 26 days in May. The company picked 26 days to represent the 26 letters of the alphabet in an epic A-Z count down of why YouTube is amazing, trendy, and a social media and cultural phenomenon. “YouTube is a portrait of our global culture,  continue reading

May 22

A Quick Brainstorm on How to Brainstorm


By Pat McCarthy Can you believe brainstorming is 62 years old? Perhaps unsurprisingly, it was developed by an advertising executive. Alex Faickney Osborn popularized the method in a book called Applied Imagination. Osborn’s methods spread throughout businesses like wildfire, continuing to this day. Despite all this time and maturation, brainstorms can sometimes devolve into meetings  continue reading

May 21

In 2015, Email is the New Social


By Jeff Woelker Over the last six months, something a little surprising has happened across the social landscape. Email has come back into fashion, but for some interesting and unexpected reasons. Rented Land With the changes in Facebook’s algorithm and the increasing propensity of social channels to have to monetize their platforms, marketers have quickly  continue reading

May 19

What We’re Regramming: A Look at Zócalo’s Favorite Instagram Accounts


By Margaret Aprison With Instagram poised to top 100 million US users by 2018 , it’s fun to ask agency peeps what Instagram accounts make them want to like, comment, and share. Dogs On Tap: Most Zokes are fans of dogs… and beer. Needless to say, when we heard there was an account that combined the  continue reading