Jul 29

From 1999 to 2014: Technology Is Faster, Cheaper and Better


This is a guest post by David Estoque.   1999 was a hectic year. Fears of a global computer meltdown led the masses to stock up on water and Twinkies as we pushed towards the 21st century. To the dismay of many, you only had to pay $5 to watch your childhood dreams be tarnished  continue reading

Jul 24

Last Call for Social Media Week Chicago Event Submissions!

Chicago Image - blog

By Erin Burg   For all you social/tech/marketing gurus hoping to contribute to Social Media Week Chicago 2014 – be sure to get your event submissions in by tomorrow, Friday, July 25. Having a presence at SMW means great exposure for your business and the chance to connect with other industry experts. So bring your best  continue reading

Jul 22

Bazaarvoice Inspire: 3 social takeaways you can use today

woman shopping and choosing goods at supermarket

By Jeff Woelker I recently attended a Bazaarvoice Inspire event here in Chicago, which was attended by some of the most socially forward brands in the country. Most people are familiar with the Bazaarvoice name and product, but just in case, Bazaarvoice is a company focused on driving a brands online word-of-mouth through their technology  continue reading

Jul 17

Can Brands use Crowdfunding to Take Marketing to the Next Level?


By Eric Sevick As an avid video game and crowdfunding fan, there’s nothing I enjoy more than seeing the successful combination of the two, but it’s especially gratifying when game developers innovate new ways to provide a great experience for its players. That’s why Valve’s tournament The International 4 for its game DotA 2 stands  continue reading

Jul 14

Twitter builds a home for the Beautiful Game


by Christina E. Rodríguez I can’t even tell you how excited I was before the World Cup started. The once-every-four-year event is an exciting one for me, where countries unite, passion seeps from pores and ecstatic soccer fans quite literally bleed their country’s colors. Wave that flag! Since 1930, the world-renowned tournament has captured the  continue reading

Jul 10

Make Content Marketing Scalable and Sustainable with Skyword

skyword banner

By Erin Burg Content can be a brand’s greatest business and marketing asset. Zocalo Group’s approach to content is designed to help brands achieve optimal performance and success by identifying real-time opportunities and amplifying content as appropriate, ultimately driving recommendations. I recently had a chance to connect with Rob Murray, search industry thought leader and  continue reading

Jul 07

Google Wants You to Distribute More Relevant Press Releases


By Paul M. Rand Marketers and communicators seem to be asking the same question after Google once again updated its Panda algorithm: “will this affect how many people see my press releases?” The simple answer is that it determines how good of a communicator you are. Panda was first released in February 2011 with the  continue reading

Jul 02

The Rise of the Visual Web: How Marketers Must Approach Digital & Native Advertising

visual web

By Stephanie Dewhurst I recently attended the Visual Marketing Summit, held here in Chicago at The Wit Hotel (fancy!).  The event focused on “The Rise of the Visual Web” and how this is the new standard for websites. This “Visual Web” changes the way advertisers and marketers must approach digital and native advertising. The key  continue reading

Jun 30

Content Sharing Trends: Twitter Makes a Comeback, Reddit Growing

Content Sharing Trends: Twitter Makes a Comeback, Reddit Growing

By Melanie Caldera Many of us enjoy sharing content on social networks, and of course there are people who share more than others. New stats give us some insight on who’s sharing on social networks and how they’re doing it. According to the latest Consumer Sharing Trends Report, Twitter is one among the many social channels that has the highest growth  continue reading

Jun 27

Six Smart Resume Tips for the Social Savvy Grad

keyboard coffee

By Jaclyn Bednar   School’s out for summer. Except if you’re a new grad, you have a strenuous summer job – starting your career. The first step to snagging that elusive “foot in the door” is cultivating an impressive resume.   Here are some smart tips and tricks for fresh university graduates:   1. Scour  continue reading