Mar 26

Did you really just say that? How consumers are sharing more than ever before and what your brand can learn.


By Margaret Aprison As an analyst, I commonly read through hundreds of consumer comments, tweets, and posts on a daily bases. One trend I’ve noticed is that consumers are becoming more comfortable than ever before with sharing intimate details whether they relate or not to the brand’s product. This willingness to share has been well  continue reading

Mar 25

How the Multicultural Super Consumer Affects Your Marketing Strategy


By Christina Elizabeth Rodríguez A few weeks ago Nielsen released a multicultural report titled “The Multicultural Edge: Rising Super Consumers.” Within the detailed research, there are numerous explanations as to why marketers and advertisers should be focusing on this multicultural demographic. Among the top reasons is life expectancy, the multicultural influence on the mainstream and  continue reading

Mar 23

SXSW Highlight: The Power of Word of Mouth


Last year was my first year at SXSW and, to be honest, it was a little overwhelming. So many sessions, so many meetings, so many parties – it can stretch your focus to its limit. This year, having been my second, I was able to sit back and relax a bit and just take it  continue reading

Mar 20

SXSW Inspiration: 3 Companies You Should Know About

wearable tech

By Jeff Woelker While I was at SXSW, I was often struck by the world changing technologies being displayed. Not because they are just “cool”, but because they have a tangible real world application to change people’s lives. In many cases, truly inspiring to see and hear. Below we’ve highlighted 3 of those companies, what they  continue reading

Mar 19

SXSW Retail Disruptors: 5 (more) Companies You Should Know


By Jeff Woelker Several of our Zócalo Group team members were able to attend SXSW 2015 and while we were there, we were able to attend some extremely interesting and insightful sessions. One in particular, Startup Stars: Meet The New Retail Disruptors, made a big impact in how we’re thinking about the new players in retail space.  continue reading

Mar 18

SXSW Retail Disruptors: 5 Companies You Should Know


By Jeff Woelker Well, SXSW Interactive is wrapping up yet another successful year. In case you have never been, SXSW is one of the premier events for the interactive, music, and film industries (and all related industries). Each year, everyone involved comes together in downtown Austin for a few weeks to discuss where the industries have  continue reading

Mar 17

What You Need to Know about Meerkat, the Most Buzzed-about App of SXSW

Meerkat banner

By Hayley Gregory 2015 SXSW’s breakout star was the newly released app Meerkat. This app was talked about, written about and downloaded rapidly throughout the week. Though being the stand-out at SXSW is a role Mashable deemed a, “dubious distinction, at best,” it’s clear that the buzz has brought Meerkat to the tech forefront. Here’s what  continue reading

Mar 16

Where The Dads At? A Look At How Dads Are Changing The Traditional Parenting Roles And Brands Are Responding

Where The Dads At? A Look At How Dads Are Changing The Traditional Parenting Roles And Brands Are Responding

By Margaret Aprison Last week, actor Ashton Kutcher made headlines when he shared that he was having difficulty finding a diaper-changing station in a men’s bathroom. “There are NEVER diaper changing stations in mens public restrooms. The first public men’s room that I go into that has one gets a free shout out on my  continue reading

Mar 13

How Brands are Addressing Customer Service on Twitter

Customer Service Banner

By Brittni Ainsworth Picture this, you’re sitting at a restaurant with friends and your waitress is nowhere to be found.  You’ve been waiting 30 minutes for a drink and you’re ready to place your food order. Next thing you know, you pull out your phone to complain on Twitter about the service and tag the restaurant as  continue reading

Mar 12

Watch and Learn: How to get a new perspective on internet users

marketing to millennials

By Pat McCarthy A great takeaway from Luke Sullivan – the brilliant copywriter and author of Hey Whipple, Squeeze This – is that every marketer should watch other people reading magazines. The book was written before digital marketing really took off, but the insight still holds water. You should watch how other people use the  continue reading