Jul 20

Four Easy Rules When Launching a Paid Twitter Campaign

Best Practice

By Ryan Choyeski Whether your budget is big or small, knowing how to properly execute a paid media Twitter campaign that drives both awareness and conversions is never an easy task. Especially during peak time periods and seasons when a high number of your competitors are bidding for the same target audience’s attention. Before jumping  continue reading

Jul 16

How Brands Can Make the Most of Video


By Becca Toth It’s the age of online video, and brands can’t miss out. According to Dr. James McQuivey of Forrester Research, one minute of video is equivalent to 1.8 MILLION words. Stats like this, and the traditional viewpoint on video, can make the medium seem daunting to both large and small brands alike. When  continue reading

Jul 06

Modern Romance and the Influence of Contemporary Technology


By Hayley Gregory Comedian Aziz Ansari recently released a best-selling book called, Modern Romance, explaining the highs and lows of dating in the digital age. The book has garnered a lot of buzz as it emphasizes a conversation many of us are already having about the influence of contemporary technology and social media. As a  continue reading

Jul 02

Let Us Suggest Some Creative Inspiration

Let Us Suggest Some Creative Inspiration

By Pat McCarthy In the creative corner of the Zócalo Group office, we keep the secrets to creativity highly guarded. There are passwords, handshakes, long knobby skeleton keys, and an ancient astrological chart­—all this to protect the time-honored craft of creative advertising.  OR SO WE WOULD HAVE YOU BELIEVE! There is no secret, but we’d  continue reading

Jun 29

Branded Filters Now Available on Snapchat

snapchat brand marketing

By Margaret Aprison A coworker and I recently visited a downtown McDonald’s for a mid-day snack. While at the restaurant, we discovered that we were able to use custom brand overlays on Snapchat. Needless to say, we were super excited! There are now over 100 million daily active users on Snapchat  so naturally brands are  continue reading

Jun 25

New Facebook App Shines Light On Regular Engagements


By Ryan Choyeski  Have you noticed the ‘Who is Your True Soulmate?’ app in your Facebook timeline recently?  It was only a matter of time before I had to see what the fuss was about. I’m sure by now you’ve seen several friends sharing who their true soulmates are on Facebook and more often than  continue reading

Jun 12

Game-ifying Engagement: Utilizing Social Media to Build Communities and Awareness


By Anthony R. Williams   Boom Beach. Candy Crush. Clash of Clans. None of these games cost a cent yet they bring in unimaginable amounts of money.   How can that be? It comes down to user experience, player investment and a sprinkle of addicting content. Simply, people love to fill bars and check off boxes—and  continue reading

Jun 11

The Digital Divide: The Importance of Closing the Gap

marketing to millennials

By Christina E. Rodríguez I remember the day quite clearly. My parents bought a personal computer for the house—one with a huge monitor that my dad had to carry. It was a light gray color and the keys on the keyboard clicked with an extra sharp, clear snap compared to these today. After we set it  continue reading

Jun 04

Pinterest Rolls Out Video Ads


By Hayley Gregory Pinterest recently announced new capabilities, allowing brands to post video ads on the platform. Pinterest calls these video pins ‘Cinematic Pins,’ and many large companies have already begun to utilize the medium. With yet another update, here’s what you need to know about Cinematic Pins: These are pins exactly like those seen  continue reading

Jun 03

Snapchat Looking to Expand Media Opportunities

snapchat brand marketing

By Ryan Choyeski  Snapchat. By now, you’ve probably heard of it or even use it on a daily basis. First thing that comes to mind for most people is “Snapchat? The app kids use to sext each other and send nude photos?” While that may have been the laughing joke for the first year after  continue reading