Sep 18

23 Reasons Marketers Should Pay Attention to Facebook’s Click-Baiting Policy (You won’t believe #9!)

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By Stephen Strong   Facebook recently implemented a new policy for publishers who use click-baiting in their Facebook posts. This has become a common tactic to increase user clicks and drive traffic from Facebook to their websites. Headlines such as “6 Things To Remove From Your Resume Right Now” and “5 Healthy Foods You Thought  continue reading

Sep 09

Zokes in Action: Attend Our Sessions at Social Media Week Chicago

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By Hayley Gregory   Social Media Week Chicago is quickly approaching and there are many ways to make the most of the event, which will feature 135+ sessions exploring the impact of social media in marketing, business and more. Zócalo Group is proud to co-host the event for the fourth year running, and in addition  continue reading

Sep 08

Just Pick One: Which Social Media Platform is Most Valuable for Your Business?


This is a guest post by Owen Andrew.   Social media has become an important component of any marketing plan. Without a social media presence, companies will miss out on the one-one-one interaction with customers and potential boosts in brand recognition. But with so many different social media outlets available, how do you choose the right  continue reading

Sep 04

It’s Not Too Late! How to Make the Most of Social Media Week Chicago


by Hayley Gregory   The advent of September is inspiring many of our Facebook friends to ponder the actual ingredients of a pumpkin spice latte, but here at Zocalo we are focused on the upcoming Social Media Week Chicago (September 22-26th) and providing the best experience for our attendees. Zocalo Group is proud to co-host  continue reading

Sep 02

ICYMI: Twitter to users, big and small: Dashboards for EVERYONE!


By Joe Colacurcio Ah, information transparency. It’s the great leveler that allows social media analysts to understand what social audiences want, and what makes great content great. After all, it’s great content that helps us bulls-eye the sometimes opposing objectives of generating upper-funnel awareness and mid-funnel engagement. And it’s great content that moves us beyond  continue reading

Aug 26

Finally! Instagram introduces new insight tools


By Margaret Aprison   The Zócalo Research and Analytics team was excited when Instagram announced a new suite of measurement tools this week. Instagram has rolled out the new suite to brands using paid support, but expects to release it to all brands later this year. While the tools are only available for brands that use paid  continue reading

Aug 21

Social Media Week Chicago Registration Now Open

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By Alexandra Baird Registration is now open for Social Media Week Chicago 2014, and events will fill up fast! See the full schedule and register here. We’re excited to co-host Social Media Week Chicago for the fourth year running. We’ve got more than 100 top-notch events lined up, many of them free to the public, all exploring The  continue reading

Aug 19

[WATCH] Social Cosmos Vol 2: Exploring Ibotta

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  We’re exploring emerging social media communities and apps in the Social Cosmos (check out the introduction here). Join Marty Finn and Kara Price as they talk about what new app Ibotta  – which invites users to complete tasks for rebates - means for marketers and brands.     Zócalo Group is a digital and word-of-mouth marketing  continue reading

Aug 18

How I Learned to Love Snapchat: One Millennial’s Take

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By Brett Crawford   Snapchat is now the third most-used social app amongst millennials, according to a recent study. Now, for those of you who didn’t read that article or have no idea what a Snapchat is, let me allow myself to give you a quick run-down of what may very well be the best  continue reading

Aug 14

5 Ways to Knock Social Media Community Management Out of the Park


By Brittni Ainsworth Whenever I try to explain my job to my parents’ friends I get blank stares and questions like “So you Facebook and tweet all day?” My answer is always, “Well not exactly.” Social media community managers will know this pain and can identify. As I sit here and type this, I have  continue reading