Aug 06

Instagram Opens its Doors to Advertisers


By Hayley Gregory Instagram recently announced its launch of an Ads API (application programming interface). Joining the likes of Facebook, Twitter and Google, the app will now provide a way to automate and optimize advertising via the API. This means advertising on the channel will now be more streamlined and cost effective.   How it works  continue reading

Aug 03

The Use of Social Influencers in Marketing


By Christina E. Rodríguez Social influencers are typically incorporated into marketing strategies to enhance activations set in place for a particular time period.  To build relationships with influencers, for involvement in future activations, we’ve found it helpful here at Zócalo to follow them and engage on an ongoing basis. From commenting on a post to  continue reading

Jul 29

Three Ways to Un-think Your Content Creation Process


By Jeff Woelker If you work in any industry long enough, it can become easy to fall into a rut and become complacent with the process and methodology you are using. Every so often, you need to shake things up and try something new. Whether it’s a new meeting space, a new set of tools,  continue reading

Jul 27

How Nissan Took Social Fans on the Ride of Their Life

How Nissan Took Social Fans on the Ride of Their Life

By Kellye Lopez Following a successful first run of the popular “Ride of Your Life” Altima marketing campaign, Nissan wanted to bring back the fun for a second year. In the TV spot, mall patrons were given a chance to “unlock” the Nissan Altima from a glass vault for a surprise driving experience. Those lucky  continue reading

Jul 23

Four Ways to Make Assets Your Asset


By Susan Parsons As digital marketing budgets begin to rise and more dollars are being dedicated to content, one major question on marketers minds is where to and how to smartly invest those dollars. We live in a world that thrives on 140 characters (or less…), where Facebook users can tailor what they see in  continue reading

Jul 22

Facebook Offers New Way to Prioritize News Feed


By Brittni Ainsworth Facebook can get boring when the content you are seeking is not the first posts you see. Wouldn’t your Facebook world be so much better if you could choose who and what you want to see? Well now you can! Facebook is adding four new preference options to help make fans’ News Feed more  continue reading

Jul 20

Four Easy Rules When Launching a Paid Twitter Campaign

Best Practice

By Ryan Choyeski Whether your budget is big or small, knowing how to properly execute a paid media Twitter campaign that drives both awareness and conversions is never an easy task. Especially during peak time periods and seasons when a high number of your competitors are bidding for the same target audience’s attention. Before jumping  continue reading

Jul 16

How Brands Can Make the Most of Video


By Becca Toth It’s the age of online video, and brands can’t miss out. According to Dr. James McQuivey of Forrester Research, one minute of video is equivalent to 1.8 MILLION words. Stats like this, and the traditional viewpoint on video, can make the medium seem daunting to both large and small brands alike. When  continue reading

Jul 06

Modern Romance and the Influence of Contemporary Technology


By Hayley Gregory Comedian Aziz Ansari recently released a best-selling book called, Modern Romance, explaining the highs and lows of dating in the digital age. The book has garnered a lot of buzz as it emphasizes a conversation many of us are already having about the influence of contemporary technology and social media. As a  continue reading

Jul 02

Let Us Suggest Some Creative Inspiration

Let Us Suggest Some Creative Inspiration

By Pat McCarthy In the creative corner of the Zócalo Group office, we keep the secrets to creativity highly guarded. There are passwords, handshakes, long knobby skeleton keys, and an ancient astrological chart­—all this to protect the time-honored craft of creative advertising.  OR SO WE WOULD HAVE YOU BELIEVE! There is no secret, but we’d  continue reading