Zócalo is a Spanish word for a town's main plaza or square. It’s a community gathering spot where people go to share thoughts, ideas and recommendations with others.
General Motors announced yesterday that they are discontinuing their paid advertising efforts on Facebook. As one of the largest advertisers in the country, this may cause marketers to pause for a moment to reflect on their current Facebook advertising efforts. Before any knee jerk reactions, you may want to consider the following when thinking about continue reading
I attended my first SOBCon last Friday. The website for the event describes it as “the think tank of the social web where some of the best minds in the Internet space gather to present models, discuss insights, and determine best practices.” As impressive as that sounds, I found it to be an understatement. SOBCon continue reading
Here’s our take on which brands have made an impression, for better and for worse, across the social media sphere this week. Brands are chosen based on compelling recommendations, best practices and overall reach and impact. Fourscore and Nine Million Facebook Fans Ago… Bringing HBO Girls to Life on Twitter This week, The History continue reading
North America SABRE Award winners have been announced! Zócalo Group, Ketchum and maslansky luntz + partners proudly took home a Gold SABRE Award Tuesday night for their collaborative work on U.S Farmers & Ranchers Alliance (USFRA). The SABRE Awards are presented annually by The Holmes Group, a leading resource for the public relations industry, recognizing continue reading
As any good marketer knows, the more data you can collect, the more informed decisions you can make. That’s why I find it so difficult that even today, many search marketers still rely on only the data they can collect from search engines or that search engines provide to them. With Facebook on its way continue reading
Steve Knox of The Boston Consulting Group kicked off WOMM-U, the official conference for the word of mouth marketing industry, with an opening keynote that focused on advocacy marketing. It was a great way to start off a conference focused on the importance of word of mouth and the shift in marketing paradigms. A few continue reading
By now, we’re sure you’re hip to the fact that mommy bloggers, in all their glory, have a lot of value with marketers and brands. But, a new infographic commissioned by H & R Block and which appears in Mashable today reveals just how powerful this group is. Key insights? There are 3.9 million Mommy continue reading
Here’s our take on which brands have made an impression, for better and for worse, across the social media sphere this week. Brands are chosen based on compelling recommendations, best practices and overall reach and impact. Pepsi’s New Digital Platform Shines Kenneth Cole & A Play on Words Beverage giant Pepsi refreshed its look continue reading
Think about the last time you got a new client or customer. There’s an overwhelming likelihood that your new business came from someone recommending you. In fact, 92 percent of all consumers report that a “recommendation from people I know” is the biggest influence on their purchase behavior, according to a recently released study from continue reading
Social Media Week returns this September to Chicago and other cities around the world, including Barcelona, Berlin, Bogota, Doha, Glasgow, Hong Kong, Jeddah, London, Los Angeles, Torino, São Paulo, Seoul and Vancouver. To celebrate, organizers Crowdcentric are asking people to Instagram Your City. Starting today, anyone can upload photographs that capture the uniqueness of each of the continue reading
Social Media Hit or Miss: Battle of Television Giants, The History Channel vs. HBO
Using social media research to help drive your search strategy
Brand Advocacy: Top 5 Learnings from WOMMA Conference Keynote