Apr 23

Get Involved in Social Media Week Chicago: Event Submission Now Open

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By Alexandra Baird   This September 22-26, we’re excited to bring back Social Media Week Chicago with our partners 435 Digital and Black Pug Interactive. Along with 11 other cities around the world, we’ll explore the global theme, The Future of Now. And today, we’re inviting you to join us.   There are three ways for you  continue reading

Apr 22

Twitter Talks to Us About the Power of Paid and the New Redesign

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  As part of Zocalo Group’s Leadership Series, I recently talked with Twitter’s James Kiernan about how brands can use the social channel for marketing, Twitter’s paid offerings, and the recent platform redesign. Take a look at this short video:     -Alexandra Baird is an Account Executive at Zócalo Group. Follow her on Twitter at  continue reading

Apr 21

Twitter’s mobile app install ads are the least exciting part of its announcement

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By Jeff Woelker   Last week Twitter announced that, much like Facebook previously, it now has Twitter app install ads (seen below) where anyone with a mobile app, or who wants to promote a mobile app, can now use an extremely efficient vehicle to do that, namely app install ads. On Facebook, you’ve most likely seen  continue reading

Apr 16

Is Google Glass the Segway or the Cellphone?

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By Jordan Ho   Remember how awesome the Segway was going to be when it first showed up? It was super secretive and guys like Jeff Bezos, Steve Jobs, and John Doerr were all involved initially. Now remember the first time you saw one of those brick or shoulder bag cellular phones. While you probably  continue reading

Apr 15

Organic Reach on Facebook – What brand marketers need to know

Organic Reach on Facebook – What brand marketers need to know

  Recent reports that Facebook intends to cut organic reach of content to as low as 1 percent have caused brands, with good reason, to reconsider the role of the network in their marketing efforts. As brands and their social and paid media agency partners think through next steps, it’s a good reminder to revisit  continue reading

Apr 11

5 Things I Wish I Knew When I Got Facebook

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By Danny Weiss In 1973, Ronnie Wood sang “I wish that I knew what I know now, when I was younger.” He didn’t know it at the time, but his words would remain relevant more than 40 years later, with social media reaching younger and younger audiences (part of the reason he didn’t know it  continue reading

Apr 09

5 Questions to Answer before Enlisting a Vine Celebrity

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Note: This post originally appeared on the WOMMA blog.   By Ginny Brocker At just over a year old, Vine boasts 40 million-plus registered users. If every user created a 6.5 second video, there’d be 72,222 hours of footage – enough to binge watch the Breaking Bad series over 1,500 times. The application is heralded for its ease  continue reading

Apr 04

The Evolution of the Selfie

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By Emily Hannigan   Everyone is still doing it. You just flip the view on your smartphone, reach your arm out as far as you can, smile like you aren’t trying too hard and hit click. Then, and only if you look good, immediately upload it to Instagram and add #selfie. Although, the term “selfie”  continue reading

Apr 02

Zócalo Group to co-host Social Media Week Chicago for fourth year

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 By Alexandra Baird   We’re excited to share that Social Media Week Chicago will return this September 22-26, co-hosted for the fourth year running by Zócalo Group and the Chicago Tribune. We can’t wait to host an exciting week of events exploring the impact of social media in our lives and our work. This year’s  continue reading

Apr 01

Pinterest Ads: How much, what to do, and where are they going next?

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By Jeff Woelker Ever since the debut of its first advertising test, brand marketers have been chomping at the bit to get their hands on Pinterest advertising. And who can blame them? Pinterest has been driving significant traffic for numerous e-commerce brands, even without any advertising, so many brand marketers can only imagine what will happen  continue reading