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The consumer has spoken: relationships and experiences are among the most important parts of their journey towards engagement and consideration of a brand. And when it comes to the Latino community, America’s fastest growing population segment, social media is providing an essential way for brands to make this connection. Social media provides a great way Read on
Wikipedia: So How Do You Like Censorship? As most of us are aware, Wikipedia shut down for a day on January, 18th. The blackout was done intentionally in order to protest two anti-piracy bills known as Protect IP Act (PIPA) and Stop Online Piracy Act (SOPA). The designed tactic by Wikipedia was very effective in Read on
The Word of Mouth Marketing Association released the WOMMA Guidance on Privacy, Jan. 19. The guidelines focus on social media and consumer Personally Identifiable Information. The board of directors have agreed upon a set of core principles for protecting privacy across all marketing and communications channels. WOMMA’s Guidance on Privacy are not meant to be Read on
Earlier in January, Mashable reported Nissan as one of the top 15 brands on Twitter, coming in at No. 8. Nissan converses with 75,000 followers across @NissanVersa, @NissanQuest and @NissanLeaf. Nissan also has a strong presence on Facebook with 500,000 likes with over 10 percent growth in the last three months. Nissan’s use of social Read on
How Social Media Is Changing Consumer Electronics, and CES Technology is becoming increasingly more social, and the new tech at CES 2012 is no exception. Consumer electronics are becoming less like solitary devices and more like social experiences: watching TV is augmented by chatting with friends on Twitter and Facebook, while fitness gear is about Read on
Paper Mate launched a global campaign for a new line of InkJoy pens, designed to offer a smoother writing experience compared to traditional ballpoints. The message for Paper Mate’s InkJoy is “World’s Most Stolen,” which will be its first-ever global campaign starting in the U.S., thanks to the effort of Zócalo Group and Energy BBDO. Read on
7 Social Media Predictions for 2012 Mashable has released a list of 7 social media predictions that will shape 2012. Some of these include: mobile malware, celebrity investments, and second tier social networks. Author Adam Ostrow, believes mobile users will see an increase in malicious threats or attacks to their devices and smart phones. He Read on
How Much Time Do We Really Spend on Facebook? A new report released by comScore shows just how addicted the world is to social networking and Facebook. 1 out of every 7 minutes online is spent on Facebook globally. In terms of social networking sites, 3 out of every 4 minutes are spent on Facebook Read on
It’s difficult to exist in today’s world without constantly running into people who claim they’ve just seen “the best video EVER” on YouTube. Admit it, you’ve done it… probably already once today. There is simply no match for the power of video. In a social media world where you need to be able to tell Read on
Saudi Prince Invests $300 Million in Twitter Prince Alwaleed bin Talal and his investment company, Alwaleed’s Kingdom Holding Co., invested 300 million dollars into Twitter on Monday. However, it is unclear as to how much stake the prince has in Twitter as a result of his investment. The billionaire prince is known for investing in Read on
