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We recently had the chance to welcome Maya Reading from Funny or Die for one of our Lunch ‘n’ Learn sessions. Maya sat down with us to talk about how Funny or Die has grown over the years, tips for marketers looking to create sharable videos and a sneak peek at how Funny or Die Read on
Twitter Breaks News of Whitney Houston Death 27 Minutes Before Press Twitter continues to prove itself as a vital medium for breaking news. When Whitney Houston passed this weekend, the Associated Press confirmed her death at 4:57 p.m. on Saturday. However, Twitter user @chilemasgrande was the first to tweet the news a full 27 minutes Read on
Day 2 of Social Media Week happened to fall on everyone’s favorite (or hated, depending on your status) Hallmark holiday, Valentine’s Day. February 14th – a day full of roses and chocolates (or Facebook stalking your ex and sifting through Match.com profiles). The Social Love: The Future of Social Media and Relationships panel of love/dating experts discussed “the modern Read on
With more than 75 percent of U.S. adults consuming coffee, it’s pretty easy to see that not only is it a $20 billion-per-year industry, but that more than one million conversations take place about it over a period of 30 days. In short, people love coffee. It’s that passion that’s at the heart of Zocalo Read on
Study Suggests Content Matters On Twitter A study was conducted by HP Labs in order to determine how to increase views or re-tweets of an article on Twitter. HP Labs analyzed articles, approximately 40,000, during one week in August and had some interesting findings. According to the study, sentiment or tone does not increase the Read on
As mentioned in Friday’s post, we knew social media was going to play a larger role in the Big Game last night. From the Twitter Ad Scrimmage commercial voting to the USA Today and Facebook admeter, websites were prepping for the prediction that up to 60% of mobile users plan to use their phones during Read on
Facebook Sets Historic IPO On Wednesday February 1st, Facebook Inc. filed for an initial public offering (IPO) and experts believe the company could be valued somewhere between $75 billion-$100 billion. Facebook is expected to surpass Google’s 2004 IPO which brought in $1.9 billion for the popular search engine that was valued at $23 billion. If Read on
The consumer has spoken: relationships and experiences are among the most important parts of their journey towards engagement and consideration of a brand. And when it comes to the Latino community, America’s fastest growing population segment, social media is providing an essential way for brands to make this connection. Social media provides a great way Read on
Wikipedia: So How Do You Like Censorship? As most of us are aware, Wikipedia shut down for a day on January, 18th. The blackout was done intentionally in order to protest two anti-piracy bills known as Protect IP Act (PIPA) and Stop Online Piracy Act (SOPA). The designed tactic by Wikipedia was very effective in Read on
The Word of Mouth Marketing Association released the WOMMA Guidance on Privacy, Jan. 19. The guidelines focus on social media and consumer Personally Identifiable Information. The board of directors have agreed upon a set of core principles for protecting privacy across all marketing and communications channels. WOMMA’s Guidance on Privacy are not meant to be Read on
