Jan 30

The Super Bowl and Social – Go for the Extra Point

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By Hayley Gregory   Most marketers spend a large portion of the year creating content that they hope will resonate with consumers. The Super Bowl then creates an interesting challenge as viewers anticipate not only the game, but the advertisements. This creates an incredibly competitive environment for brands, both on TV and across social media.  continue reading

Jan 28

New Snapchat Update Means Discovery at Your Fingertips

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By Brett Crawford     You may have noticed a shiny new snap waiting for you when you recently opened Snapchat, which is of course if you have application auto-updates enabled. However, if you’re anything like me, you were anxiously awaiting the installation before cracking it open to see what new features were in store.  continue reading

Jan 20

SKIPPY Peanut Butter’s @TheFunNut Takes It To Eleven

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By Colleen Stauffer In September 2014, the SKIPPY peanut butter brand returned to TV for the first time in five years and with a brand new tagline – Skippy Yippee! Drawing on the insight that SKIPPY fans think peanut butter is fun and like to share what’s fun to them, Zócalo Group  tapped into this  continue reading

Jan 09

Zócalo Group’s Predictions for 2015

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As we kick-off 2015, it’s important to acknowledge what trends made an impact in 2014 and also make some predictions for what brands can expect in the year ahead.  We asked members of our Digital and Research & Analytics teams to share what they anticipate seeing in 2015.   Big Data Becomes Smart Data As  continue reading

Jan 05

How A 1996 Nissan Maxima Craigslist Ad Turned into A Year’s Worth of Social Conversation

How A 1996 Nissan Maxima Craigslist Ad Turned into A Year’s Worth of Social Conversation

In late 2013, filmmaker Luke Aker created one of the most brilliant and hilarious ads in Craigslist history as a way to sell his beloved yet beat up 1996 Nissan Maxima GLE. The tongue-and-cheek ad marketing the vehicle as a luxurious land-ship-yacht was so good, our clients at Nissan wanted to do something about it.  continue reading

Dec 31

Zócalo Group Recommends Minor’s Oatacoaster Cookies

Zócalo Group Recommends Minor’s Oatacoaster Cookies

By Minor LeBlond I love to take my taste buds on a ride with these mouthwatering oatmeal cookies. If any happen to make it past the cooling rack, friends and family scream with excitement as they line up to get in on the action. Ingredients: 1 cupbutter, softened 1 cup white sugar 1 cup packed brown sugar  continue reading

Dec 30

Zócalo Group Recommends Grahame’s Cinnamon Ginger Hot Toddy

Zócalo Group Recommends Grahame’s Cinnamon Ginger Hot Toddy

By Grahame Harlow It sure beats a membership to the Jelly of the Month Club! Ingredients 1 ginger tea bag – steeped 2 mins 2 tablespoons honey ½ lemon, juiced 1 oz. bourbon whiskey (or 2) 8 oz. hot water cinnamon stick Instructions Place ginger tea bag, honey, juice of ½ lemon, and cinnamon stick in  continue reading

Dec 29

Zócalo Group Recommends Jeremy’s Peanut Butter Blossom Cookies

Zócalo Group Recommends Jeremy’s Peanut Butter Blossom Cookies

By Jeremy Swanson I’m a cookie guy – love ‘em. Cake, pie or cookies? I’m picking cookies every time. Peanut Butter Blossoms are a Christmas classic. Bake them for your friends and family this season. Ingredients: 48 Chocolate Kiss Milk Chocolates 1/2 cup shortening 3/4 cup Creamy Peanut Butter 1/3 cup granulated sugar 1/3 cup  continue reading

Dec 24

Zócalo Group Recommends Paul’s Mexican Hot Chocolate

Zócalo Group Recommends Paul’s Mexican Hot Chocolate

By Paul Rand My wife’s family is from Mexico and Mexican Hot Chocolate is a staple over the holidays.  You’ll never go back to “regular” hot chocolate again! Ingredients: 4 cups whole milk 1/2 cup unsweetened cocoa powder 1/4 cup sugar 1 teaspoon vanilla extract 1/2 teaspoon ground cinnamon 3/4 teaspoon cayenne powder Instructions Heat  continue reading

Dec 24

Zócalo Group Recommends Brittni’s Sweet & Salty Cookies

Zócalo Group Recommends Brittni’s Sweet & Salty Cookies

By Brittni Ainsworth Every holiday season I struggle with the choice of either sweet or salty (the struggle is real). There are few holiday treats that include both but this holiday season, I decided to combine them and choose both! I recommend the Sweet & Salty Cookies for inner sweet tooth in everyone who now  continue reading