Nov 18

New Study Shows Word of Mouth Accounts for $6 Trillion in Annual Consumer Spending


By Alexandra Baird   Here at Zócalo Group, we’ve always believed in the power of the recommendation. We know from our firsthand experience as consumers, as well as from our work with clients over the years, that a word-of-mouth recommendation from a trusted friend, family member or expert is way more powerful than an advertisement.  continue reading

Oct 30

13.1 Ways to Make an Offline Event Social


By Marissa Yennie   A recent Wall Street Journal article proclaimed: The Half-Marathon Achieves Its Personal Best, reporting that this 13.1 mile race continues to grow in popularity. Nearly two million people are participating in this running event annually – so how can brands engage people online for this offline event? This running distance is  continue reading

Oct 27

Laugh A Little: How Humor Can Set Your Marketing Apart

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By Christina Elizabeth Rodriguez   When you’re watching TV, looking through your Twitter stream or checking out what your friends posted on Facebook, what captivates your interest the most: Something important, something educational or something funny? Humor has been added into the marketing and advertising space more and more as brands have felt a little  continue reading

Oct 23

4 Reasons Why You Should Consider Investing More (and More Smartly) in Digital Marketing in 2015

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By Paul M. Rand   It’s autumn – that time when the leaves change, the pumpkin-spice everything appears, and most importantly for us in the communications world – when 2015 planning is underway. Whether you’re furiously crunching on your holiday advertising plans, or you’re already done planning for 2015, I want to challenge you to  continue reading

Oct 22

Why Social Media was Killing Me, and How I Took it Back


By Brett Crawford   When I was younger, social media was all about being friends with who you knew in real life. This might not hold true for everyone, but for a member of the ever-elusive “millennial” population, I’d consider it to be true. Xanga, the blogging site that my computer’s autocorrect feature no longer  continue reading

Oct 20

Cities with the Best WiFi

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This is a guest post by Felicity Dryer.   The idea of social networking and “Wi-Fi everywhere” sounds like a perfect match. Visit any place where quite a few people are gathering, such as a restaurant, a coffee shop, or a sports arena, and you’re sure to see a lot of people checking their smartphones.  continue reading

Oct 16

Zócalo Group CEO Paul M. Rand Named Among 25 Top Innovators


By Alexandra Baird   We’re excited to share that the Holmes Report has named Zócalo Group CEO Paul M. Rand among its In2 Innovator 25, an annual list celebrating those who are shaping the future of marketing and communications. Paul is recognized as advocating for the 90/10 rule on social media – where brands should  continue reading

Oct 02

You’re Doing It Wrong – Cut the Crap With Authentic Content


By Brett Crawford   Last week Chicago was overtaken with tweeters, bloggers, writers, short-form poets and analysts, all looking to learn the most they could in a short, marvelous span of time known as Social Media Week Chicago. Sessions were percolating with questions, insights and unique perspectives, but perhaps one of the most exciting sessions  continue reading

Oct 02

Missed Social Media Week Chicago? Catch some of our top sessions on video

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By Alexandra Baird Last week Zocalo Group proudly co-hosted Social Media Week Chicago, with 140 incredible sessions featuring 244 leading speakers exploring what’s now and what’s next in social media for everything from advertising to education to social good. Everyone from Chicago’s Mayor Rahm Emanuel to Buzzfeed’s Andy Wiedlin to Google’s Jennifer Wesley shared their thoughts  continue reading

Oct 01

What Facebook Atlas Means for You


By Jeff Woelker   Facebook recently announced the relaunch of Atlas, its ad network purchased from Microsoft in early 2013. Along with this announcement came the exclusive partnership with Omnicom Group, which includes Zocalo Group. By purchasing Atlas from Microsoft, Facebook acquired a method for it to start targeting ads outside of Facebook and more broadly across the  continue reading