Ideas, insights & Inspiration that drive recommendations.
By Danny Weiss Like all genres of music, rap’s biggest stars have always been the best storytellers. Fans have, and will always, gravitate to topics they can relate to, like heartbreak, love, tragedy and being a little bit taller. At its best, rap takes familiar subject matter and breaks it down in a new way continue reading
By Shawn Savage With more than 591 million people taking to US skies in 2012, airports offer the foot traffic that brands dream of. Flight delays, layovers and other factors make airports prime realty for airlines and brands to engage with customers via social media. Both airlines and non-aeronautical brands are starting to take notice. continue reading
By Jordan Ho The idiom “One man’s trash is another man’s treasure” epitomizes big data. Whether you’ve heard the buzzy phrase “big data” or not, know that it’s affecting your life. So, WTF is big data? At its core, big data is still just data… but it’s also the ability to extract meaning from the continue reading
By Andrea Wood Today’s business challenges, marketing channels and target audiences are far too complex to be solved with a one-shot marketing approach. Brands need and demand integrated solutions to drive a holistic, surround-sound approach to awareness, engagement, sales and advocacy. But, cracking the code on how best to integrate remains a challenge internally continue reading
By Julie Kowik More so than January 1, the start of spring has always felt like the beginning of a new year. Everything comes to life and we quickly move to “spring clean” our homes and lives in preparation to have more time to enjoy the coming season ahead. Hello, Zócalo summer hours! Much like continue reading
Note: This post originally appeared on AllFacebook. By Alexandra Baird We know that brands will only see meaningful engagement when they put people at the center of their Facebook strategies. But even with insightful, brilliant creative ideas executed perfectly, it’s still highly unlikely that most fans will see a given post. In fact, continue reading
This is the first in a series of columns designed to keep you informed about the latest social media tools and platforms to keep an eye on. Stay tuned for more, and click here to download a PDF of this content. TOPSY: REAL-TIME SOCIAL INSIGHT What it is Instantly access real-time and multi-year continue reading
By Zach Schneider With the growth of technology and mobile devices people are getting what they want faster each and every day. Just look around the next time you are on your commute to work or waiting in line at your local coffee shop. Society is “Go! Go! Go!” on their iPhones, Blackberries, Android continue reading
By Drew Stoimenoff Urbanspoon, though it has been around for years now, has gained traction as of late, and brings the power of recommendation to restaurants and foodies everywhere. Users of Urbanspoon can search for restaurants both near and far. Upon viewing an eatery, the user can see a rating based on likes/dislikes and the continue reading
Ever wonder what it’s like to work at Zócalo Group? Take a peek behind the scenes in this new video, featuring Julia Rosinus (@juliarosinus), Danny Weiss (@thedweiss), Agatha Kubalski (@kubalski) and Thi Miller (@thi2). Think you’d fit right in? Visit zocalogroup.com and click “Careers” for more information.
One Man’s Trash is Another Man’s… Big Data
Twitter and Customer Service: Maximizing Responsiveness in 140 Characters
4 Apps for Savvy Foodies & What they Mean for Brands