Oct 16

Zócalo Group CEO Paul M. Rand Named Among 25 Top Innovators


By Alexandra Baird   We’re excited to share that the Holmes Report has named Zócalo Group CEO Paul M. Rand among its In2 Innovator 25, an annual list celebrating those who are shaping the future of marketing and communications. Paul is recognized as advocating for the 90/10 rule on social media – where brands should  continue reading

Oct 02

You’re Doing It Wrong – Cut the Crap With Authentic Content


By Brett Crawford   Last week Chicago was overtaken with tweeters, bloggers, writers, short-form poets and analysts, all looking to learn the most they could in a short, marvelous span of time known as Social Media Week Chicago. Sessions were percolating with questions, insights and unique perspectives, but perhaps one of the most exciting sessions  continue reading

Oct 02

Missed Social Media Week Chicago? Catch some of our top sessions on video

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By Alexandra Baird Last week Zocalo Group proudly co-hosted Social Media Week Chicago, with 140 incredible sessions featuring 244 leading speakers exploring what’s now and what’s next in social media for everything from advertising to education to social good. Everyone from Chicago’s Mayor Rahm Emanuel to Buzzfeed’s Andy Wiedlin to Google’s Jennifer Wesley shared their thoughts  continue reading

Oct 01

What Facebook Atlas Means for You


By Jeff Woelker   Facebook recently announced the relaunch of Atlas, its ad network purchased from Microsoft in early 2013. Along with this announcement came the exclusive partnership with Omnicom Group, which includes Zocalo Group. By purchasing Atlas from Microsoft, Facebook acquired a method for it to start targeting ads outside of Facebook and more broadly across the  continue reading

Sep 18

23 Reasons Marketers Should Pay Attention to Facebook’s Click-Baiting Policy (You won’t believe #9!)

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By Stephen Strong   Facebook recently implemented a new policy for publishers who use click-baiting in their Facebook posts. This has become a common tactic to increase user clicks and drive traffic from Facebook to their websites. Headlines such as “6 Things To Remove From Your Resume Right Now” and “5 Healthy Foods You Thought  continue reading

Sep 09

Zokes in Action: Attend Our Sessions at Social Media Week Chicago

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By Hayley Gregory   Social Media Week Chicago is quickly approaching and there are many ways to make the most of the event, which will feature 135+ sessions exploring the impact of social media in marketing, business and more. Zócalo Group is proud to co-host the event for the fourth year running, and in addition  continue reading

Sep 08

Just Pick One: Which Social Media Platform is Most Valuable for Your Business?


This is a guest post by Owen Andrew.   Social media has become an important component of any marketing plan. Without a social media presence, companies will miss out on the one-one-one interaction with customers and potential boosts in brand recognition. But with so many different social media outlets available, how do you choose the right  continue reading

Sep 04

It’s Not Too Late! How to Make the Most of Social Media Week Chicago


by Hayley Gregory   The advent of September is inspiring many of our Facebook friends to ponder the actual ingredients of a pumpkin spice latte, but here at Zocalo we are focused on the upcoming Social Media Week Chicago (September 22-26th) and providing the best experience for our attendees. Zocalo Group is proud to co-host  continue reading

Sep 02

ICYMI: Twitter to users, big and small: Dashboards for EVERYONE!


By Joe Colacurcio Ah, information transparency. It’s the great leveler that allows social media analysts to understand what social audiences want, and what makes great content great. After all, it’s great content that helps us bulls-eye the sometimes opposing objectives of generating upper-funnel awareness and mid-funnel engagement. And it’s great content that moves us beyond  continue reading

Aug 26

Finally! Instagram introduces new insight tools


By Margaret Aprison   The Zócalo Research and Analytics team was excited when Instagram announced a new suite of measurement tools this week. Instagram has rolled out the new suite to brands using paid support, but expects to release it to all brands later this year. While the tools are only available for brands that use paid  continue reading