Apr 16

Is Google Glass the Segway or the Cellphone?


By Jordan Ho   Remember how awesome the Segway was going to be when it first showed up? It was super secretive and guys like Jeff Bezos, Steve Jobs, and John Doerr were all involved initially. Now remember the first time you saw one of those brick or shoulder bag cellular phones. While you probably  continue reading

Apr 15

Organic Reach on Facebook – What brand marketers need to know

Organic Reach on Facebook – What brand marketers need to know

  Recent reports that Facebook intends to cut organic reach of content to as low as 1 percent have caused brands, with good reason, to reconsider the role of the network in their marketing efforts. As brands and their social and paid media agency partners think through next steps, it’s a good reminder to revisit  continue reading

Apr 11

5 Things I Wish I Knew When I Got Facebook


By Danny Weiss In 1973, Ronnie Wood sang “I wish that I knew what I know now, when I was younger.” He didn’t know it at the time, but his words would remain relevant more than 40 years later, with social media reaching younger and younger audiences (part of the reason he didn’t know it  continue reading

Apr 09

5 Questions to Answer before Enlisting a Vine Celebrity


Note: This post originally appeared on the WOMMA blog.   By Ginny Brocker At just over a year old, Vine boasts 40 million-plus registered users. If every user created a 6.5 second video, there’d be 72,222 hours of footage – enough to binge watch the Breaking Bad series over 1,500 times. The application is heralded for its ease  continue reading

Apr 04

The Evolution of the Selfie


By Emily Hannigan   Everyone is still doing it. You just flip the view on your smartphone, reach your arm out as far as you can, smile like you aren’t trying too hard and hit click. Then, and only if you look good, immediately upload it to Instagram and add #selfie. Although, the term “selfie”  continue reading

Apr 02

Zócalo Group to co-host Social Media Week Chicago for fourth year


 By Alexandra Baird   We’re excited to share that Social Media Week Chicago will return this September 22-26, co-hosted for the fourth year running by Zócalo Group and the Chicago Tribune. We can’t wait to host an exciting week of events exploring the impact of social media in our lives and our work. This year’s  continue reading

Apr 01

Pinterest Ads: How much, what to do, and where are they going next?


By Jeff Woelker Ever since the debut of its first advertising test, brand marketers have been chomping at the bit to get their hands on Pinterest advertising. And who can blame them? Pinterest has been driving significant traffic for numerous e-commerce brands, even without any advertising, so many brand marketers can only imagine what will happen  continue reading

Mar 31

Search and Social Together: How Cross Channel Marketing Gives Better Returns


By Jeff Woelker   Cross channel marketing is not a new concept. Since the early days of advertising, marketers have been trying to tie one channel to the other and make sure everything is in alignment and synchronized. Even today, with specialization, fragmentation, technology limitations or integrations, cross channel marketing can sometimes be difficult. As  continue reading

Mar 28

Cultural Speak: Considerations when Talking “Hispanic/Latino”


by Christina Elizabeth Rodriguez   The Latino market has been exponentially growing the past 20 years. Since the last census in 2010, we saw a few key factors when it came to Latinos that have impacted the way advertisers and marketers are looking at such a demographic. For instance, we found out that there are  continue reading

Mar 24

Join Paul M. Rand for Webinar: Transform Your Business to Be the Most Highly Recommended Brand in Your Category

Join Paul M. Rand for Webinar: Transform Your Business to Be the Most Highly Recommended Brand in Your Category

By Alexandra Baird   Now that we’ve reached the end of the beginning of social media, many brands are thinking about how to effectively leverage social channels to engage their customers. Companies that understand how they can actively monitor, manage, and shape how their brand is regarded are experiencing a positive shift in both recognition  continue reading