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Marketing communications is finally becoming integrated. With the need to streamline operations, the silos of traditional PR, social media, word of mouth marketing, advertising, etc. are being broken down. A great example of this is a major CPG brand that recently changed the job title of their PR director to integrated marketing director. These companies Read on

In Google’s unremitting attempt to take over the web, the search engine giant recently launched Sidewiki, which is a new tool connected to your web browser making all websites social. The tool opens a sidebar on any web page that allows anyone with a Google account to post and read comments about the Web pages Read on