Jun 17

Take Advantage of Twitter’s Upgraded Lists

facebook brand marketing

By Melanie Faessler

Twitter recently announced it has upgraded its lists. Before the announcement, users could only make 20 lists with up to 500 accounts on each. Now, users can have up to 1,000 lists with 5,000 accounts on each – big difference!

twitter lists

Lists can be used for a number of different purposes. Some may create lists to follow friends or family members, while others may follow specific companies or news outlets. Lists can also benefit brands who are interested in following competitors and staying up to speed on industry trends. Back in 2011, Business Insider published an article about how to increase brand visibility using Twitter Lists. These 11 ways are still relevant; however, with the recent upgrade it is crucial that brands start taking advantage of lists to filter out the noise in their mainstream Twitter feed.

Not sure how to get started? Mashable gives you a step-by-step how-to which makes it easy for any user to begin populating their lists.

Do you use Twitter Lists? If so, what for?


Faessler, Melanie

-Melanie Faessler is an assistant account executive at Zocalo Group. Zócalo Group is a full-service digital, social media and word-of-mouth marketing agency helping leading consumer and business-to-business brands become the most discovered, talked about and recommended in their categories.