Feb 03

Square Smarts: News in Review

Square Smarts: News in Review

Facebook Sets Historic IPO

On Wednesday February 1st, Facebook Inc. filed for an initial public offering (IPO) and experts believe the company could be valued somewhere between $75 billion-$100 billion. Facebook is expected to surpass Google’s 2004 IPO which brought in $1.9 billion for the popular search engine that was valued at $23 billion. If Facebook does succeed, it would set the record for the largest U.S. Internet IPO. Facebook has set its minimum expectation at $5 billion and has a chance to raise more than $10 billion. The only American companies that have obtained IPOs greater than $10 billion have been General Motors, AT&T, and Visa. [via wsj.com] Mashable did an interesting word analysis of Facebook’s IPO filing with the SEC. It’s a great shift away from financials.

Reuters’ New Social Dashboard Charts CEO Influence, Chatter About Companies

Reuters has created “Social Pulse”, a social dashboard that connects readers to journalists. Social Pulse allows users to follow specific categories of news or individual Reuters’ staff members such as editors, blogger or reporters. In other words, a user can find technology writers in China or editors in Italy.  In addition, it tracks the top 100 social CEOs which are categorized according to their Klout score. Lastly, Social Pulse also tracks sentiment against stock performance in order to showcase when brand perception affects business performance.  Check it out! [via adage.com]

Super Bowl Viewers Expected to Use Facebook, Twitter at Record Levels This Year

Advertisers are striving to make the Super Bowl even more social. 1/3 of advertisers will utilize Shazam to ensure that viewers access their websites without entering a url. Facebook and USA Today have teamed up for an “Ad Meter” app that allows users to rate commercials during the big game and share ratings through Facebook. More importantly, as a result of the app, viewers’ ratings will influence USA Today’s yearly commercial ratings which were previously determined by a much smaller panel of only 300 people. [via time.com]