Social Media Hit or Miss: Mystery Products & Green Shakes
Here’s our take on which brands have made an impact, for better and for worse, across the social media sphere this week. Brands are chosen based on compelling recommendations, best practices and overall reach and impact. Here’s the second weekly edition, St. Patrick’s Day style.
|Mystery Products Coming to a Shelf Near You?
Reality television shows featuring entrepreneurs pitching their products, have picked up steam and now Wal-Mart has brought that spirit online. Launched in January, the retail giant’s “Get on the Shelf” contest encouraged contestants to submit videos pitching their product ideas for a chance at Wal-Mart.com exposure, retail and shelf space in select stores. The innovative campaign just opened voting this week to whittle down to three finalists before the next round of voting determines the winning product. The contest has already seen more than 270,000 votes, submitted via Facebook or mobile text, with the site getting 92,000 page visitsdaily, exceeding the brand’s expectations.
|Just Drink Your Green Shake
St. Patrick’s Day tomorrow will bring lots of green, from our own dyed Chicago river to the seasonal mint Shamrock Shake from McDonald’s. No stranger to jumping into social media, McDonald’s took a bit of a risk connecting the famous beverage to the Irish jig in an effort to start the meme #Shamrocking. Encouraging consumers to tweet a photo of themselves dancing with their shakes using the hashtag, recipients actually didn’t enjoy the termas much as they like the frosty treat.