Jun 01

Social Media Hit or Miss: Major Whoops vs Major Win

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Here’s our take on which brands have made an impression, for better and for worse, across the social media sphere this week. Brands are chosen based on compelling recommendations, best practices and overall reach and impact.

 


Planting Trees for Likes

The App Memed ‘Round the US
A Canadian ski resort, Mont Sutton, ran a Facebook campaign called “1 Like = 1 Tree,” in which they pledged to plant a new tree on the mountain for each “Like” during this period. The goal of this campaign was to raise environmental awareness, which led to an astounding 1,576 new trees planted.

#BrandHit Learning:

  • Simple is better: What could be easier than “1 like = 1 tree planted?”  Don’t overcomplicate campaigns with multiple steps to participate – make it simple and you might see your participation numbers soar.
Whatever your political affiliations, you have to admit that this miss is a bit of a “duh.”  Republican presidential candidate Mitt Romney’s team recently released the “I’m with Mitt” iPhone app with one major mistake – they misspelled “America.”  The app superimposes “A Better America” over a tagged photo, but the app was initially launched saying “A Better Amercia.”  Whoops.

#BrandMiss Learning:

  • Spellcheck: That’s it – just check your spelling… many times.