Social Media Hit or Miss: Inspirational… or Incomplete?
Here’s our take on which brands have made an impression, for better and for worse, across the social media sphere this week. Brands are chosen based on compelling recommendations, best practices and overall reach and impact.
|From Niche Blog… to Non-Profit
Before the days of Twitter and Facebook, blogs were one of the central parts of social media. Peter Williams, founder of the non-profit ARCHIVE, started out blogging at anarchi-tecture in 2005. Williams examined the relationships between epidemics, public health policy and architecture and eventually attracted a large following of readers who worked in different sectors like architecture, public health and medicine. Realizing the power of his blog and its message, Williams and his readers worked together to raise funds and mobilize, thus creating the ARCHIVE (Architecture for Health in Vulnerable Environments) non-profit organization all within a year’s time. ARCHIVE was founded in 2006 as an international charity that brings awareness to the relationship between poor housing and poor health and aims to bring down rates of tuberculosis, HIV and AIDS in countries like Haiti, Jamaica, South Africa and Singapore – all this from an architect who started to blog.
|New York’s 311 App Fails to Impress
New York City created a 311 appfor residents to report things when they happen or when you see it. Pothole? Report it. Broken traffic light? Report it. Sadly, the app’s reception has been wildly underwhelming. People have said the app is poorly built and is filled with bugs. User reviews include such commentary as “Greatest city in the World with a govt that uses 1980s technology.” Its adoption rate is very low (only 23,000 users) with even fewer complaints registered via the app (4,000). The app’s poor performance has now reached New York’s mayor – and he’s none too happy.