Social Media Hit or Miss: Continue vs End
|Here’s our take on which brands have made an impression, for better and for worse, across the social media sphere this week. Brands are chosen based on compelling recommendations, best practices and overall reach and impact.|
|Don’t bleach your eyebrows and then attend your own funeral…||Hashtag #oops|
|DirecTV’s latest ads are all about what happens when you choose cable over their service. Their fictional cable consumer was bored because his cable was out – he then witnessed mob activity and faked his own death resulting in his bleached-haired alias, Phil Shifley. Now he’s popped up on Facebook, but it’s your responsibility to figure out where he is.
|Australia’s Labor Party did some experimenting with a “#cashforyou” hashtag… and unfortunately it didn’t turn out well. As The Australian explains it, ”In a co-ordinated social media campaign, MPs promoted the government’s bonus, which offers cash payments the parents of school-age children, on Twitter with the hashtag #cashforyou.” The hashtag was quickly hijacked (“Voters think we’re bad with money & throw it around too much. Wot to do?” “I know, start a #cashforyou hashtag!”) and began trending across the country.