Jun 08

Social Media Hit or Miss: Clean vs Dirty

Here’s our take on which brands have made an impression, for better and for worse, across the social media sphere this week. Brands are chosen based on compelling recommendations, best practices and overall reach and impact. 

Sometimes you just have to go with it

Check yourself… before you wreck yourself
The Onion is an equal opportunity offender – they’ll poke fun at just about anyone.  And on May 29, it was the marketing industry and more specifically, viral videos.  In the article they describe a completely preposterous (in an awesome way) Tide detergent video with 80s rock stars, talking animals and, of course, plenty of branding.  Well Tide’s digital agency Digitas took the liberty of actually making that video and it’s as wonderful as you’d imagine.#BrandHitLearning:

  • Don’t take yourself too seriously: No, this advice isn’t new, but I think it’s too often forgotten.  Sometimes you have to embrace the sarcasm and snark and just run with it – and it just might “blow up all over the internet.”
The internet is forever – whatever you post will remain, in some form, even after it’s taken down.  Although the tweet was immediately deleted, Asus got in a bit of hot water over a tweet about a woman’s figure saying, “The rear looks pretty nice – so does the new Transformer AIO” while tweeting at a technology event.  Screenshots inevitably captured the tweet before it was deleted, sparking much discussion online.#BrandMissLearning:

  • THINK!  In an era of quick-fire responding, there becomes less and less time for actual thought to occur before posts go up online.  Whether or not this tweet was an “accident” we’ll never know, but a second’s worth of “should I really post this?” would have come in handy.