Social Media Hit or Miss: Pride vs Preferences
|Here’s our take on which brands have made an impression, for better and for worse, across the social media sphere this week. Brands are chosen based on compelling recommendations, best practices and overall reach and impact.|
|Cookie Pride||Fair targeting – or misleading pricing?|
|A picture is worth a thousand words, eh? Well consumers who didn’t appreciate Oreo’s “Pride” cookie certainly made their voices heard (and those who liked it did, too!) As of today, the photo of an Oreo with rainbow colored creme in the middle has over 53,000 comments, 86,000 shares and over 275,000 likes.#BrandHitLearning:
||Orbitz, taking from its findings that “people using Macs spend as much as 30% more a night on hotels,” decided to show initial hotel results with higher prices to Mac usersthan those using the site with a PC. Social media users erupted with plans to “never use Orbitz again” and Orbitz became a trending topic on Twitter.Note: To be fair, it’s just the initial results that are pricier and Orbitz isn’t actually raising the prices of any hotel rooms – this simply affects the overall order.