Social Media as an Art Form
Over the last few months, we’ve seen huge changes (in social media history, anyway) in the way social platforms look and feel. From Facebook Timeline to Google+’s redesign to the adoption of Pinterest into the social media family, there has been a greater emphasis on visual images and shorter amounts of text.
In our latest POV, Zócalo Group analyses these updates from a design perspective. The basic tenants of branding still hold true; however even in the digital world we now live in, it’s important to remain adaptable as nothing will ever be static again.
Here are a few things to remember:
- Think visual - Despite all the differences these social channels offer, one thing remains the same: they’re now more visual than ever. A greater emphasis is now placed on what consumers see as opposed to just what they read.
- Be cohesive, not identical – Across the variety of social media channels that are available, brands should be cohesive with their images, but completely matching from Facebook to Twitter to YouTube is boring.
- Use the channel’s functionality - Utilize the inherent channel characteristics offered. Facebook? Use a starred post to keep a key visual as the lead feed. Twitter? Use in-stream media.
What do you think of all the creative changes within social media platforms?