Social Media and E-Commerce: How to get consumers to “like” and purchase your products
How social of a shopper are you? And by that I don’t mean how many friends do you take with you to see how those jeans really fit – do you share your purchases? Do you “like” products that you’ve bought or are thinking about buying?
In our latest POV, we discuss social commerce – the intersection of social media and e-commerce. Brands are already beginning to make the transition to a more social web presence. You’ll see in the document that brands like Zappo’s, Levi’s and Etsy show how simple it can be to truly make an impact on a consumer’s site experience. The integration of social media into brand websites will be a steady process as social media’s footprint continues to grow.
How are you or your brand using social commerce to drive successful engagement and sales?