Paul M. Rand to Speak at AMIN Senior Leadership Conference
In today’s marketing landscape, we’re seeing a dramatic shift away from one-way communication—from marketers to consumers—toward a two-way dialogue.
Zócalo Group President and CEO Paul M. Rand will speak to this at the AMIN Senior Leadership Conference in Chicago June 25.
The Advertising and Marketing International Network is a global alliance of independently owned advertising agencies growing through collaboration. The conference, which runs June 24-27 at the Chicago Conrad Hotel, is designed for senior agency leaders and focuses on the theme “Leadership Creativity.”
Described as an “eclectic and dynamic group of speakers who can both inform and inspire senior executives,” the event is designed in a TED-style visual and conversational format.
Paul will present the role of strategic leadership in building an integrated approach where word of mouth, social media and ultimately, recommendations, are at the forefront of every marketing initiative. He’ll discuss purposeful engagement and explore upcoming trends.
AMIN Worldwide spans the globe, with member networks in North America, Europe and Asia Pacific. Currently there are 48 member agencies worldwide with over 1,600 employees in North America, Europe and Asia Pacific.