Mar 22

Looking Back at SXSW: The Misses

Looking Back at SXSW: The Misses

Just like I shared all of the hits during SXSW, a conference that vast also had its misses. Check out a couple that I noticed below:


  • All of those speakers who disappointed by not delivering on the promise of the session description. Case in point, Amber Case, who is a Cyborg Anthropologist and Technologist with her own tech consultancy. In 2010, she was named by Fast Company Magazine as one of the “Most Influential Women in Tech.” The synopsis of her keynote suggested that she’d share her research in cyborg anthroplogy and talk about what really makes us human. It also indicated it was for “beginners”. This certainly sounded like stimulating stuff, but her talk was disappointingly esoteric to the point of causing a mass exodus of audience members about 15 minutes in (yes, including me).
  • Brian Solis, promoting his new book, “The End of Business as Usual”, interviewing Billy Corgan of Smashing Pumpkins. Billy was supposed to discuss how he and the Smashing Pumpkins are shaking up the music industry and using social media and technology to do so. Whether you like Corgan or not or agree with his polarizing views, he was fired up and opinionated—exactly what you want for this kind of discussion. And while I’m sure Solis is a smart, talented guy, for some reason, instead of using his interview skills to continue to elicit Corgan’s controversial views (i.e. fans as victims are hurting the music industry today), he kept vacillating between blunting Corgan’s strident viewpoints or pontificating to the point of distraction.

What did you think? Share your thoughts in the comments!