Archive for 2012

Dec 28

Blogger Tips: A Guide to Working with Agencies

handshake2

Last month I was given the opportunity to speak at the Bloggy Bootcamp—a two-day blogger extravaganza, encompassing networking events, lectures and panel discussions—all with the goal of teaching both established and up-and-coming bloggers everything they need to know to be hugely successful and, ultimately, rich.  Easy right? Ok, not necessarily.  But one step to get  continue reading

Dec 19

Zócalo Gives Back for the Holidays

Zocalo Gives Making Blankets for Project Linus

‘Tis the season to be jolly and this year we have lots to be jolly about. Our Holiday Helpers Hallway hosts a home to hundreds of helping hands and happy hearts. (OK…the Zócalo Group and Marketing Arm teams!) Zócalo Group and Marketing Arm will be providing three opportunities to give back this holiday season: 1. We’ll  continue reading

Dec 17

MiTu Network finds social video niche in the Latino market

mitu network

A while back, we talked to Beatriz Acevedo, the head of MiTu Network, a group of 30 YouTube channels making a big impact in the Latino market. With the major Spanish television networks launching video channels, plus a recent announcement of additional funding for MiTu, online video is proving to be an important platform for  continue reading

Dec 14

#ZGRecommends: Holiday gifts

holiday gifts

‘Tis the season! We’ve been getting ready for the holidays by baking cookies, celebrating at Rockit Burger Bar and, of course, shopping for presents! For this edition of #ZGRecommends, some of the Zokes answer the question: “What do you recommend for holiday gifts?” Hugo recommends… gifts for guys: For the hip and trendy dudes, I recommend  continue reading

Dec 12

Social media hosts bring personality to brands

pili montilla

We recently caught up with TV host, entertainment reporter and social media host Pili Montilla to talk about what is a social media host and why they are important. You may have seen Pili recently on Spanish TV network Mundo Fox, or perhaps you’ve seen her in the front row of some of the latest concerts  continue reading

Dec 10

WOMMA Chat: Best and Worst Marketing Campaigns of 2012

WOMMA Twitter chat marketing 2012 recap

Join WOMMA and Zocalo Group this week for a chat about the best — and worst — marketing campaigns of 2012. Follow along on Twitter using the hashtag #WOMMAChat. The Details: When: Thursday, December 13 from 11 A.M. CST to 12 P.M. CST. Hashtag:  #WOMMAChat Who: Host: WOMMA, @WOMMA Co-Host: Spredfast, @Spredfast Invited Guests: AT&T, @ATT WCG, @WCGWorld Razorfish, @Razorfish IBM, @IBM ZocaloGroup, @ZocaloGroup Amplifinity, @Amplifinity  continue reading

Dec 07

22 Days of WOMMFest: The most talked-about stories of the year

WOMMFestbanner

The Word of Mouth Marketing Association is counting down 22 of its favorite WOMM-worthy blogs, stories, pictures, events, and social happenings over the past year. 22 Days of WOMMFest is designed to get people excited for February 19, when WOMMA is hosting an intense half-day of learning about emerging technologies and enduring methods that spark and  continue reading

Dec 04

Infographics: WOMMA Summit 2012

WOMMA Summit 2012 Wynn Las Vegas

WOMMA Summit 2012 drew hundreds of marketers and brands to the Wynn Las Vegas to talk about the changing role of word of mouth marketing.  Here, check out some charts by Paula Hansen showing top lessons from some of the conference’s top sessions. Click to view any chart larger. To see more from WOMMA Summit,  continue reading

Nov 30

The not-so-harmless tweet: Social media’s impact in the courtroom

social media in the courtroom

“Privacy is dead, and social media hold the smoking gun.”  – Pete Cashmore, founder of Mashable[1]   Because social media has become so inexorably entwined into daily life, its effects have touched almost all aspects of society; e.g. sports, politics, finance, etc. In those areas, however, social media has mainly affected how people and brands  continue reading

Nov 28

Leveraging Facebook and Twitter Advertising

paid social media advertising

Just when you think you’ve mastered the whole social media marketing craze, “social advertising” enters the picture and leaves you feeling a bit perplexed.  While it can be overwhelming for any media-buying newbies out there, social media advertising, no matter how basic or complex the campaign, is simply a catalyst for accelerating and enhancing your  continue reading