Welcome to another edition of Square Smarts. This week’s Smarts provides insight into the evolution of the digital footprint, including who is using (and not using) which medium, why consumers even bother to engage in the first place, and where they are choosing to interact the most. Enjoy!
The Evolution of Blogging
Blogger Activity Dwindles - PCWorld author Keir Thomas writes that the days of blogs are numbered. While that may be a bit of a stretch, research from Pew Internet shows that “only half as many online teens work on their own blog as did in 2006, and Millennial generation adults ages 18-33 have also seen a modest decline.” However, interestingly enough, those over the age of 34 blog slightly more than they did in 2008. It’s hardly a case for the demise of blogs all together, but definitely some interesting food for thought.
Half of all U.S. Internet Population used Facebook Monthly in 2010
130 Million and Counting in 2011 - According to this press release from eMarketer, if Facebook continues growing at the rate it did in 2010, this year Facebook will reach almost nine in 10 social network users and 57.1% of internet users. And if that doesn’t blow your mind, by 2013, 62% of web users and almost half (47.6%) of the overall US population will be on Facebook. There are also some fun facts about Twitter, including that although Twitter growth rates are smaller, eMarketer predicts that growth will surpass 26% this year as Twitter reaches 11% of internet users and 16.5% of US adult social network users. Remember when people said Twitter would never even make it? How ’bout them Tweets.
How Facebook Users Interact With Brands
Facebook Users Want Promotions - An oldie but goodie, this Mashable article provides awesome insight into how and why users on Facebook like to interact with brands. Among the key takeaways are that 40% of consumers like a brand on Facebook to receive discounts and promotions and that 75% of online consumers connected because they were invited by the brand directly. Read this article for more info about how and why consumers engage with brands on Facebook.
Who’s on Facebook, What’s on Twitter
Demographic Down-Low on Twitter vs. Facebook – A couple articles from Mashable and All Things Digital help explain which demographics are using what social media channels. For instance, Hispanic and Black populations use Twitter and Facebook at a similar rate (between 15 -20%) where as only 5% of White Non-Hispanic Internet users are on Twitter versus 75% on Facebook. Read both of these articles for more great demographic tidbits.
Social and Mobile – Two Peas in a Pod
Social Networks More Mobile Than Ever - More users are accessing their social networks on mobile devices than ever before, according to this article from the Wall Street Journal. All the biggies including Facebook, Twitter, and Foursquare had a significant presence at this year’s mobile industry trade show in Barcelona. During the trade show, Twitter founder and Chief Executive was quoted saying that 40% of all tweets happen on mobile devices, while Foursquare announced its plans of going global. I guess mobile and social make a pretty perfect pair.
Thanks for reading! Happy Friday.