Apr 05

Hispanicize 2011

Hispanicize 2011

The recently completed Census revealed what has been plainly evident for many years… the Hispanic population is bigger than ever. And it’s the fastest growing segment in the U.S. Companies across the country are working hard to figure out the best ways to make sure they are reaching the Hispanic audience in the midst of today’s diverse marketplace. At Zόcalo Group, our Hispanic Marketing team is focused on uncovering new and innovative ways to tell stories about brands as part of the overall team of social media marketing trendsetters. And that’s why we are once again participating in Hispanicize, the annual Hispanic Public Relations and Social Media Conference.


Wednesday, April 6th, marks the kick-off to the second annual gathering of movers and shakers in the Hispanic social media world.  A partnership between Hispanicize.com, the Hispanic PR Blog and the Hispanic Public Relations Association, the conference is the premier event to connect bloggers, marketing professionals, leading companies and non profits who wish to learn more about using the tools of public relations and social media to effectively reach the Hispanic audience. For three days, attendees will have the opportunity to network and to hear from some of the nation’s top Hispanic marketing professionals.

As a founding sponsor of the Hispanicize conference and co-authors of the 2010 Hispanic Social Media Guide, Zócalo Group will play a key role throughout the event and will be represented by President and CEO, Paul Rand and Vice President and Account Director Hispanic Marketing, Hugo Pérez. The two will share their expertise on using social media to engage and connect with the fastest growing minority group in the United States.

·         Thursday, 4/7 at 8:45am Hugo will moderate Taking Health Information to the Hispanic Audience: A Multi-Platform Approach to Answering the Most-Asked Questions.

·         Thursday, 4/7 from 8:45- 10:15am Zócalo Group will sponsor Rules of Engagement: How to Effectively Collaborate with Bloggers and Groups of Bloggers. Paul will serve as moderator for this discussion.

For those unable to attend, Hugo will be live-tweeting from the conference. Follow @newzdude for up-to-the minute insights and to send him any questions you may have about the presentations or speakers. In addition, check back next week for a follow-up post that will recap key learnings from Hispanicize 2011.

At Zócalo Group we pride ourselves on understanding and supporting word of mouth in the Hispanic culture. For more information about our Hispanic offerings, please email Hispanic@zocalogroup.com.