Mar 02

Charlie Sheen: #Winning. Marketers and Brands: Unintentionally #Winning?

Charlie Sheen: #Winning. Marketers and Brands: Unintentionally #Winning?

We’ve all seen the Charlie Sheen train-wreck unfolding over the last few days, so I won’t go into too much depth there, but being the cynic that I am, I can’t help but wonder if Charlie Sheen and some savvy marketers have found a new way to get him paid during his Two and a Half Men hiatus.

Sheen’s appearance on Twitter yesterday had the Internet abuzz.  Major media companies discussed it, all of the big technology blogs discussed it, and everyone on Twitter was discussing it (Sheen was trending globally on Twitter for most of the day yesterday and his freshly created account has grown to almost a million followers in 24 hours).  Let’s stop and think about that. A million people is A LOT.  Combine that with the tens of thousands discussing Sheen and sharing his content and that is creating a lot of coverage (to keep that number in perspective, an average episode of Two and a Half Men reaches around 14 million people).

Personally, I am not one to get caught up in celebrity culture and gossip, but this situation has been somewhat ubiquitous throughout the last week, and I admit it…I was/am somewhat enthralled with the character the media and Sheen have created through the interviews that have occurred.

That being said, I anxiously awaited Sheen’s first Tweet (as many others I spoke too did as well)…so much so that I was checking his profile repeatedly throughout the course of the day yesterday.  After a few hours of waiting, his followers received this.



When I first saw this Tweet, the first thing I thought was “Wow…Naked Juice and whatever chocolate milk company just is got some nice exposure.”  However, I started to feel somewhat differently after he uploaded a picture of his Patek Philippe watch and this DirecTV picture within the next 24 hours.


To me, this seems like pretty blatant brand exposure from someone that essentially just lost his job, but like I said somewhat earlier, I am cynical when it comes to this.  It will be interesting to see if brands keep appearing in the content of the Internets most buzzed about person, and if they do, what kind of ethical and legal implications this may have if said brands are found to be involved in giving Sheen compensation for exposure without having him disclose his relationship.  If they aren’t involved, Sheen is doing them a pretty nice favor because they are getting some major eyeballs on their products.

What say you, blog readers?  Am I looking too far into this, or am I high on Charlie Sheen?  I would love to hear your thoughts.

(Just for fun.  And this.)