Archive for 2011

It’s difficult to exist in today’s world without constantly running into people who claim they’ve just seen “the best video EVER” on YouTube. Admit it, you’ve done it… probably already once today. There is simply no match for the power of video. In a social media world where you need to be able to tell  continue reading

Saudi Prince Invests $300 Million in Twitter Prince Alwaleed bin Talal and his investment company, Alwaleed’s Kingdom Holding Co., invested 300 million dollars into Twitter on Monday. However, it is unclear as to how much stake the prince has in Twitter as a result of his investment. The billionaire prince is known for investing in  continue reading

Today, Paul Rand, CEO/Founder of Zócalo Group, was featured on The Globe and Mail in an article discussing the current evolution of influencer marketing. The article entitled, “What is going to replace social influencers?” discusses how trust in social influencers is falling and proposes that because technology is making marketing utopia a reality, brands will  continue reading

Today, Forrester Research announced the winners of the 2011 Forrester Groundswell Awards and Zócalo Group with Dell won the Energizing Award for Business to Business with their campaign Trade Secrets: Energizing SMB Influencers. Zócalo Group developed the Trade Secrets campaign to introduce the Dell Vostro V130, a sleek, new laptop designed for on-the-go small business  continue reading

Today, Paul Rand, CEO/Founder of Zócalo Group,  was featured on NOLA.com discussing social media ethics and disclosure on Twitter. The article entitled “Times-Picayune contracts with New Orleans Saints players to promote site via Twitter” discussed the ethical concerns surrounding the newspaper’s decision to pay five New Orleans Saints players to send out messages on Twitter  continue reading

Paul Rand, CEO/ Founder of Zócalo Group, participated in an exclusive, live webinar from Social Media Today entitled “Disclosure, Transparency and Ethics in Blogging,” held on October 18, 2011 at 12:00 PM EST. Joining the discussion was Randy Cohen, writer for “Late Night with David Letterman” and author of “The Ethicist,” a weekly column for  continue reading

“How Marketing to Moms is like Marketing to Boomers” In preparing for this year’s M2Moms– The Marketing to Moms Conference– Stephen Reily with MediaPost touched based with a number of the speakers, including Emily Bader, EVP/Executive Director of Zócalo Group, to find out what’s on their mind for the upcoming conference. Bader discussed that there’s  continue reading

During the past week, social media enthusiasts have taken the windy city by storm – driving conversations, sharing facts, and providing insights learned and gathered during the 80+ sessions put on during Social Media Week Chicago. The event brought together businesses, brands, associations, non-profits, universities and government agencies to discuss the growing trends in social  continue reading

The guide below comes from our Insights & Analytics team. Want to hang onto it or share offline? Download the PDF. BACKGROUND Well, the social network leader just got more “social-ly-ier”…On Thursday, September 22, at Facebook’s f8 Conference, CEO Mark Zuckerberg took the stage to unveil a slew of new features the will be rolling  continue reading

Day 4! This morning I had the pleasure of attending WOMMA’s Talkable Brands Exchange, a day-long Social Media Week event taking place at Google’s office here in Chicago (for those wondering: there were beanbag chairs). The theme of the day: “measuring the ROI of social media and word of mouth.” Some themes that came up:  continue reading