Is Foursquare’s Future in Jeopardy?
Today, The New York Times published an interesting article discussing the popularity of location-based Web services like Foursqure or Gowalla – highlighting the fact that the percentage of people using them has dropped to only 4%. According to a recent Pew Research Center study, this number consists of early adopters and are most often males between the ages of 18-29 years old.
The article goes on to describe that many marketers are including location-based Web services into their strategic planning for brands, but with such a low user base, I find this strangely humorous. Speaking as a marketer myself, I find it interesting that in efforts to stay competitive, we’ve missed the mark completely.
I’ll leave you with a couple last questions. What role will Facebook play in web-based technology and how will this impact the user experience? Can they do it better than current platforms like Foursquare or Gowalla?
What then, is the real impact of location-based services on our culture, given concerns and blogs like Please Rob Me which mock this kind of information sharing?