May 10

Hispanic PR & Social Media Marketing Conference Kicks Off TODAY!

Hispanic PR & Social Media Marketing Conference Kicks Off TODAY!

HispanicPR_Blog.pngPR, social media and marketing enthusiasts get ready as the much anticipated 2010 Hispanic PR & Social Media Marketing Conference kicks off today in Dallas, TX.  Hosted by the HispanicPR Blog,  the conference runs May 10th – 12th and will feature some of the industry’s leading voices and hottest trends in Hispanic communication.

You too can join the conversation by visiting the Conference’s website or Tweeting #HPRConf and visiting the newly designed @hispanicpr Twitter page. Share your best insights and comments related to the Conference and its speakers with colleagues, friends and followers!

For all you social butterflies looking to mingle with fellow Tweeters and Conference attendees post-presentation, check out the official Tuesday Tweetup (@HPR_Conf), held in the Draft Media Sports Lounge at 5pm and hosted by The Sanchez Ricardo Agency.

With the U.S. Hispanic market growing faster than ever,
marketers and brands alike have been working to wrap their heads around how to best target and engage this audience. Featuring more than  24 professional development sessions, and more than 70
speakers and presenters, this year’s Hispanic PR & Social Media Marketing Conference provides an invaluable resource for gaining insight and best practices into reaching this segment.

Attendees and supporters are already buzzing about this year’s line-up of topics including a focus on:

•    Engaging Hispanic Audiences Through Media Relations
Targeting PR Initiatives to Reach Urban Latino Youth
•    Developing Partnerships with Hispanic
Organizations, and
•    Leveraging Social Media in PR & Advertising Campaigns

Presenters hail from some of today’s leading agencies and brands including:

•    General Mills
•    UnitedHealthcare
•    McDonald’s
•    Verizon Wireless
•    Microsoft
•    Walmart
•    State Farm
•    Qwest
•    Zune
•    Southwest Airlines
•    The US Army
•    NBA
•    The American Heart Association
•    The National Pork Board
•    and more!

For a complete Hispanic Conference agenda, please check out the official Conference website, or tune into @HispanicPR for up-to-the-minute details on speakers and events!

As the Official Twitter and Word of Mouth Sponsor of this year’s Hispanic PR & Social Media Marketing Conference, Zócalo Group will also be on-site during the event. You can find us by tweeting @jansell or @paulmrand as well as stopping by the Tuesday Tweetup for in -person introductions.

Zócalo Group President/CEO and the President of the Word of Mouth Marketing Association (WOMMA), Paul Rand, will also be featured as a presenter in panel discussions around the impact and influence of social media and word of mouth marketing. Check out his upcoming sessions here:

  • Tuesday, May 11th – 1:30pm
    “A Review of Key Issues and Trends Every Marketer Needs to Know About Hispanic Social Media”

  • Wednesday, May 12th – 10am
    “PR vs. Advertising: A Frank Discussion About Which Discipline is Best Suited to Lead Hispanic Social Media Initiatives and Why”

The Hispanic PR & Social Media Conference is the national trade show division of the HispanicPR Blog, the leading trade media outlet focused on Hispanic PR and social marketing news and views. Share your questions and Conference favorites with us here!

(Post co-authored by Leah Bassett)