Archive for June, 2010

Today, BrandSmart 2010 kicks off in Chicago, hosted by the American Marketing Association. Considered a leading event for branding thought leadership, attendees will learn best practices around effective brand management and engagement. Among speakers at the conference is Zócalo Group’s very own, Dave Kissel, who will be presenting on the topic of “Word of Mouth Read on

With so many online review sites out there, consumers are now empowered to voice their opinion on practically everything. Personally, I rarely leave the house without checking a review first — whether it’s what I should eat at a local restaurant, or where to find the most trustworthy car repair shop. And I’m not alone Read on

As social media weaves its way from a favorite past time of twenty something’s to an integral part of nearly two thirds of the population, it’s no surprise how many details are being shared online and why privacy in the online space is increasingly becoming more of a concern. While intentions may have been good Read on