Archive for May, 2010

The 2010 Word of Mouth Marketing Association (WOMMA) School of WOM wrapped up Wednesday afternoon here in Chicago, and the social media community has been abuzz with conversation about the wisdom that was shared. The School of WOM conference is designed to help marketers “move beyond tactics” and gain the knowledge necessary to “engage the Read on

As the final presentation of last week’s much anticipated Hispanic PR & Social Media Marketing Conference came to a close, the chatter online showed no signs of slowing down, with attendees and followers buzzing about the latest insights and trends emerging from the growing Hispanic segment.   The first conference devoted exclusively to the Hispanic Read on

What do you get when you combine the fashion industry with location-based social media applications? Some very happy shoppers.  Take the below campaigns, for example. The following brands chose to use the location-based app Foursquare in different ways to reach consumers; however, they all share one common theme. Each campaign focuses on heavily integrating the consumer’s online-offline Read on

PR, social media and marketing enthusiasts get ready as the much anticipated 2010 Hispanic PR & Social Media Marketing Conference kicks off today in Dallas, TX.  Hosted by the HispanicPR Blog,  the conference runs May 10th – 12th and will feature some of the industry’s leading voices and hottest trends in Hispanic communication. You too Read on

Examples of Word of Mouth can be found in the most unlikely places. Recently, I found myself watching the William Castle inspired documentary, Spine Tingler, a film that documents Castle’s intriguing film making throughout the 1950′s and 1960′s.  What I find striking about this documentary is how Castle is discussed. Most documentaries speak about the Read on