Archive for April, 2010

Today, Zocalo Group’s second Recommendation Index was announced, focusing on how consumers are recommending and talking about the Consumer Banking segment.  In a joint effort with M/A/R/C Research, the study provides a list of the most recommended banks and the words used to describe them, while creating a score that marketers can use to compare  continue reading

With all the speculation about the potential success of the Ipad, we’re seeing a lot of word mouth about this new product, from points of view emanating from all ends of the spectrum.  Not since Nostradamus put feather and quill to parchment have we had such provocative prognostication and conversation about the future; to wit,  continue reading

Twitter announced the first part of a plan for monetizing the social networking service: “Promoted Tweets.” These sponsored status updates will appear in keyword search results by advertisers. This is great for three reasons: – Offers value to community. Twitter users can benefit from knowing the latest deal from favorite businesses. I personally have searched  continue reading

As technology and social networks grow faster by the second, it gets more and more difficult to keep up with every update. ”Content curation,” or the input of internet content at faster rates than it can be consumed, is a legitimate concern right now for many online users. YouTube statistics reveal that 24 hours of video is being  continue reading

With a greater number of brands and marketers realizing the value of blogger and influencer outreach programs, it’s becoming necessary for these individuals to find ways to differentiate themselves from their counterparts. If the goal is to engage consumers in new and innovative ways, how can bloggers or influencers stay ahead of the game to  continue reading