Archive for March, 2010
Which came first, the online chicken or the offline egg? Where does Word of Mouth spread…online, right? Or, is it offline? Those who do it best understand that an important relationship exists between on- and off-line Word of Mouth. One drives the other and vice versa. For example, Joe Consumer reads a review about a continue reading
“Today I interviewed a squirrel in my backyard and then threw to commercial. Somebody help me.“ So wrote Conan O’Brien, in his first ever Tweet a few weeks ago. His first foray into Twitter was an instant trending topic and garnered 15,000 followers in the first half hour. He continued with a blistering pace of one continue reading
If you haven’t heard, the South By Southwest (SXSW) conference series commences this week in Austin, Texas. These week-long conferences and festivals bring together music, film and media minds alike in a unique convergence of original music, independent films, and emerging technologies. The Interactive portion of this event gives its participants a chance to not continue reading
Recently, it seems as though the majority of conversation surrounding Twitter focuses on its marketing value. With celebrities like Kim Kardashian reportedly being paid $10,000 per tweet, it’s easy to overlook other less profitable aspects of the social media site. Today’s universities and schools have found another way to benefit from the platform, working to continue reading
As a long-term and highly invested American Idol viewer (meaning I could still describe to you in great detail each one of the velour outfits worn by Season 2 semifinalist Julia DeMato’s mom), I perked right up when I read the announcement that for the first time, FOX was going to allow the contestants to continue reading
Baseball is back. Pitchers and catchers are reporting to spring training. Legions of fans (and fantasy gurus) are dusting off their allegiances and refreshing their commitment to following their hometown team’s fate for a grueling stretch of 162 games. As a lifelong Cubs fan, I’ve learned that off-field affinity bears little to absolutely no impact continue reading
Brands and marketers using Facebook know the less clicks a user has to make to access their content, the better the chance they will engage with it. Of course, the fastest way for content to get in front of fans is for it to appear directly in their news feeds. This already happens with some continue reading
1907 Men’s Advertisment We live in a post-TiVo era. Every schmo with a Twitter handle tells you how the world is changing. Social Media’s rising! Two-way dialogues! But, advertising isn’t dead. Smart advertising, that is. It’s simply changed form, leveraging insights and best practices from Word of Mouth. A recent Old Spice spot is a continue reading