Archive for February, 2010

I was recently asked by a friend what I did. After giving her an elevator speech-style description of our company’s work with social media and strategy behind making brands the most talked about and recommended in their category, I was shocked by her response. She looked at me and very simply stated, “That’s great, I’m Read on

As social media continues to evolve and align itself with many of today’s marketing strategies, ethical disclosure along online channels becomes imperative to successful programming.  Since the FTC’s updated Guides Concerning the Use of Endorsements and Testimonials in Advertising took effect last December, the industry has continued to struggle for ways of understanding and practicing the new requirements around transparent Read on

Don’t be fooled by the Kindle.  Amazon is not a gadget maker.  Amazon has never been a gadget maker.  Amazon made its name as a low-overhead internet retailer that could ship you the stuff you want, when you want it, with relatively little hassle.  Only problem, is that the “stuff” Amazon once became so famous Read on

For all the massive hype Google Wave stirred up a couple months back, Google Buzz could ultimately become the unassuming, unexpected and unlikely Facebook/Twitter killer.  Why?  Google Buzz gains unprecedented benefit from the old maxim: “Location, Location, Location.”  Centrally positioned and easily accessible within the GMail interface, Google Buzz is immediately at the fingertips of millions and Read on

Ahh..  the Super Bowl – the night when we all eat too many carbs, too much taco dip and either watch the game with genuine interest or simply state,” I’m watching it for the commercials.”  It’s also the night when marketers sit with bated breath to see how months of hard work will be received Read on

What do you think of when you hear “trade shows?” A free business trip to a usually nice city? Sore feet from walking around a large building multiple days in a row? An overwhelming sea of new products, business pitches and opportunities? An open door into the activities of competitors? The exhibitions allow businesses in Read on

Last Friday, I had the pleasure of leading a brainstorm and learning session here at Zócalo about geotagging and location-based services. I figured as the current “mayor” of the agency on Foursquare, it was at least my mayoral duty! Location-based services are mobile applications, utilities or games that use positioning technology to provide functions based Read on