Archive for December, 2009

Earlier this morning, we announced the product of a joint analysis with M/A/R/C Research that scores brands based upon the volume of positive recommendations versus negative recommendations. The result is the Recommendation Index. To kick off the announcement, we’d like to invite everyone to a webinar next week, Monday Dec. 14th at 2:00 CT. Registration Read on

As most of you know, WOMMA has helped shape and lead the charge for effective and meaningful social media disclosure.  The recently introduced FTC Guidelines, in fact, make numerous positive references to WOMMA’s Ethics Code. As a next step in the process, WOMMA is working to finalize the explicit  best practices for social media disclosure Read on