Archive for October, 2009

There has been a lot of discussion and opinions circling since the release of the FTC’s revised guidelines around endorsements and testimonials in advertising online. Zócalo Group President/CEO, Paul Rand, provided some initial insights on the topic directly following the FTC’s announcement last week and continued the dialogue at a panel hosted by the Publicity Read on

In Google’s unremitting attempt to take over the web, the search engine giant recently launched Sidewiki, which is a new tool connected to your web browser making all websites social. The tool opens a sidebar on any web page that allows anyone with a Google account to post and read comments about the Web pages Read on

I wish I could take credit for coming up with the term, “freemium,” but I can’t. The term was actually coined a few years ago to define the way in which many web-based products would give away their services for free in the hope that word of mouth would spread faster.  It has since become Read on

On Monday, I was speaking on a Panel at the NAD Annual Conference in NY.  One of the other panelists was Mary Engle from the FTC.  Just prior to us going on, Mary’s colleague, David Vladeck (Director of the FTC’s Bureau of Consumer protection) made the announcement that the FTC was going to be unveiling Read on

If you were to believe recent reports – or a recent skit on the Emmys – television is dying because more people are watching tv online. However, in an effort to drive further word of mouth about new shows, many producers, directors and actors are using social media to generate awareness, recommendations, and viewership. Although Read on