Archive for September, 2009

A recent article on eMarketer asked “Are Women Really Ignoring Social Network Marketing?” providing statistics revealing that although women are active in social networks, 74.8% of them reported that social networks do not influence their purchase decisions. Seen as a prime target, brands have been throwing themselves at women online in recent years and figuring  continue reading

If you haven’t already, please take a moment to check out the upcoming WOMMA brand summit being held in Las Vegas on November 18-20th. The event will feature experts from a variety of industries, showcasing best practices and emerging trends and offering insight into how to create talkable brands beyond social media. This year’s Summit  continue reading

Years ago, when I first got to college, my cell phone plan came with a mere 250 minutes/month, limited texting capabilities and was easily two years away from any sort of camera installation. Fast-forward to 2009 where my phone that can do almost anything short of cleaning the bathroom, is the first thing I reach  continue reading

The increase in celebrities that now use Twitter was especially apparent this week after the MTV Video Music Awards. When Kanye West rudely interrupting country-pop singer Taylor Swift’s ‘Best Female Video Award’ acceptance speech, they took to the social media site with their opinions. Celebrities from all categories were commenting on the incident, and all  continue reading

Navigating the complex realm of social media can be challenging, but some of the industry’s brightest are here to help. On Tuesday, September 22nd, please join Ketchum PR as they host a panel discussion on the what and how of social media, bringing to life best practices and current industry trends. The panel will focus  continue reading

Who would have thought that a social media platform could drive conversation and build the value of a recommendation…simply by taking away features? Consider Facebook Lite – a “slimmed down” version of Facebook. The new platform was announced after Facebook bought social media aggregator Friendfeed. Originally intended for people with slow internet connections (or areas  continue reading

On Monday I moderated a webinar panel entitled, Ethics and Endorsements: What is Adequate Disclosure?, focusing on best practices for transparency and disclosure for online engagement. Sponsored by the Word of Mouth Marketing Association (WOMMA), the event included the following panelists: John Bell, WOMMA President and Managing Director at 360° Digital InfluenceJory Des Jardin, Co-Founder  continue reading

This morning I came across this manifesto from Sarah Dopp, author of “Dopp Juice” – The Suck-Free Internet Manifesto.  I agreed with the whole thing, but a few parts stuck out for me: I believe that all web-based interactions operate on the same principles as in-person interactions…. I believe in social capital. I believe that  continue reading

In the midst of all the stories that have hit this week including Disney purchasing Marvel Comics and eBay selling VoiP provider Skype to private investors there’s one subject in particular that has peaked my personal interest, especially in terms of using social media channels. A great deal of discussion has recently surfaced around how  continue reading

Image by chris@APL via Flickr Social media has changed the world as we know it. How businesses capitalize on social media can enhance marketing efforts if utilized well. However, there is a catch. Isn’t there always? Businesses have been taught to believe social media is a good thing because it is free. As Mack Collier  continue reading