Archive for August, 2009
When I had the pleasure of working with Andy Sernovitz for a couple of years, one of the things I remember most often hearing from him was along the lines of, word of mouth is the oldest form of marketing – this, to me, makes total sense. Here’s why: in the WOM industry, many Read on
Every once in awhile, there’s an article that proclaims the death of social media, usually prompted by a study proving that social media is sometimes used in frivolous ways. As a result, conversation is driven around either a specific social media tool, or the idea of social media in general. It becomes a great debate Read on
Monday, the Southeastern Conference (SEC) announced new rules regarding the distribution of photos, videos and updates at or about college football games by fans and attendees through social media. Basically, you can’t share them – anything related to the game. According to the policy, ticketed fans can’t “produce or disseminate (or aid in producing or Read on
Most people appreciate that little vote of confidence prior to a purchase – no matter how big or small. Do I want those pants in red or white? Should I get a 26″ or 42″ TV?A full-size sofa or loveseat with a pull-out? Gold or silver earrings? Or both? Easy to get a pal’s opinion Read on
If you pay much attention to the marketing industry’s trends, you no doubt have observed the rapid emergence of social media as a marketing communications channel. If you’re a marketer, you know social media and driving intentional, positive online conversation about your brand is important, and needs to be part of your marketing mix. But, Read on
The Twitter outage from last Thursday evoked some very strong reactions among members of the social media community. Voices both on and offline all shared similar expressions. “I actually found it harder to get my work done.”“I picked up a book, read the first 140 characters and then lost interest.”“I had to get on MySpace…how Read on
And now for something completely different – a post about how a long-running British comedy troupe used online video in an obvious attempt at viral marketing, building word of mouth and driving recommendations – and purchases – of product. Although they have had an online presence for years via Pythonline, the members of Monty Python Read on
Social media seems to be the latest version of sliced bread. All but the laggards of brands have dipped a toe in, while others are looking at how they can restructure their organizations to better support the dialogue required of this on-line focused phenomenon. In contrast, I recently participated in one of the most Read on
The opinions on how to use social media are as varied as on any other polarizing issue. There are more than two sides, a gray area and everything in between. Besides using social media to meet a new beau, get a new job or simply declare your deepest, darkest feelings, is it possible to use Read on
