Archive for July, 2009
The days of social media for social media sake are over. The rationale for engaging with consumers online is clear. The actual impact of those activities is not. Brand Managers are now demanding deliberate metrics to evaluate the performance of both their campaigns, and of the brand’s overall online health. And, many communications and marketing continue reading
Limos to elite VIP parties. Special outfits for each conference event. Celebrities at every turn. The Weinermobile! More than 1500 women bloggers descended upon Chicago last week – many from remote areas of the country – and soaked in this and so much more. Given all the primps, promos and perks the doyennes of the continue reading
10 Steps to Online Success As I discussed in my last post, understanding how to enter and utilize social media, social networking, blogging, online communities and a number of other channels can be extremely challenging to newcomers and seasoned professionals alike. Once you master the tools, understanding the power they have to generate and drive successful continue reading
Most large organizations realize the power of using social media to generate customer word of mouth. But this article in The New York Times shows how a street food vendor catapulted to an in-demand crème brulee man through Twitter. Word of mouth recommendations have always been key for small businesses to get off the ground. continue reading
The channels may change, but when it comes to engaging influencers to deliver a brand story, the principles remain fundamental. In my view, Claire Cain Miller’s article in Sunday’s (July 2, 2009) New York Times, “Spinning the Web: P.R. In the Silicon Valley,” only got part of it right in her assessment of the evolution continue reading
When using social media, everyone at every agency is looking for the killer application – that one piece of software that begins to bring it all together. A “one stop shop” that allows brands to track conversations in various social media (Facebook, Twitter, etc), to be better able to engage in stronger influencer relations, and continue reading
What makes a great influencer? With the recent passing of Walter Cronkite, I began thinking about his career as a CBS anchorman and the power he held over the TV-watching public in the 1960s and 1970s – one could even say that he actually held that power until his death. “Uncle Walter,” as he was continue reading
I was like an explorer in an unknown land when I first stepped into this world of social networking and word of mouth marketing. Tweeets, retweeting and direct messages were a new language, Facebook groups and fan pages were just more tabs that I avoided when checking on the status updates of my friends, and continue reading