Archive for May, 2009

At Zócalo Group, we work diligently to create sustainable word-of-mouth for our clients through online and offline activities. Engaging social media tactics are a key part of our successful strategy, but we know there are a lot of other brands and people effectively using these as well. So, we’re launching the Zócalade Awards – a  continue reading

Sharing a conversation with someone has never been more challenged or critiqued than it is today. As a result of social networking sites and digital media sprouting up faster than we can understand the influence and impact they have, it is worth taking a moment to discuss online conversations as a whole. The below exchange  continue reading

 An integration of traditional relationship building and word of mouth marketing Google. Its massive search engine capabilities and plethora of applications have helped to make consumers’ lives more organized and efficient while enhancing how people connect to information. With this intent, the powerhouse has also become adept at connecting people, whether through offering directions by way  continue reading

A sensitive issue surrounding many blogs centers around the writer’s intent and sincerity of the opinions they share. In many cases, bloggers are paid by brands to promote an endless stream of product and service offerings. The information is informative as well as persuasive and acts as a strong determinant in a consumer’s point of  continue reading

This past Tuesday night, Zócalo Group was honored at the 2009 North American SABRE Awards in New York City as a leading specialist agency, garnering the title of ‘New Media Agency of the Year.’ As a leader in the space of word of mouth and social media marketing, we’re proud to share this announcement as  continue reading