Archive for March, 2009

A recommendation is only as effective as the trust earned by the source.  The true effectiveness of online engagement is its ability to influence. Earn the trust of your Online Influencers through authentic, transparent interaction that adds value to the community.  There is often only one shot at getting this right.  A buzz marketing campaign Read on

View more presentations from Bud Caddell. Bud Caddell, over at Undercurrent, put this great presentation together that illustrates what it means for a brand to become an authentic participant in the living web. If you aren’t already, you should follow his work on Twitter @bud_cadell and his blogs.

Last week, I was floored by the wit and humor of McDonald’s new commercial featuring a fish singing, “Bring me back that filet o’ fish, bring me that fish,” before a bearded gentlemen enjoying a sandwich in an otherwise ordinary garage. “My first reaction was to rewind, watch, rewind, watch again [hat tip to TiVo.]Then Read on