Archive for December, 2008

The following email was sent to WOMMA members yesterday.  Feel free to comment here as well!   Is it ethical to target WOM marketing to minors? Is it ok to pay bloggers to write about your or your client’s brand? Is it ethical to create and maintain multiple online identities when engaging in digital word Read on

One of the more controversial questions posed at the WOMMA Living Ethics summit involved targeting minors with word of mouth marketing efforts. The current WOMMA ethics code re minors is outlined below.  Does this go far enough?  Too far?  Changes needed? We manage relationships with minors responsibly We believe that working with minors in word Read on

Social media has become a catch-phrase for all things digital, at least a far as many companies are concerned.  It’s the new hot thing in marketing and word of mouth, and marketers are rushing to “get me some of that.”  Twitter, blogging and Facebook have become the poster children of social media efforts, which isn’t Read on

Establishing an online community can return human interaction to the company and consumer relationship.  However, simply creating a blog, forum, social network, or messaging platform with your company’s logo does not make a community.  Both physical and virtual communities require shared beliefs, resources, needs, identities, etc to form a functional network.  Prior to launching a Read on

Google released its year-end Zeitgeist (the tool that tells what people are looking for on the internet) today. The interesting thing for me was the fastest rising Global Queries. Sarah Palin, Obama, Beijing 2008 and people searching for Facebook login, Heath Ledger, Jonas Brothers tells me that people using the internet are obsessed with pop Read on

Ryan‘s recent post titled “Disclosure is not enough” outlined considerations for entering conversations on behalf of a brand.  Outside of the usual reminders to be authentic and familiarize yourself with the content creator, Ryan also prompted slight consternation through “Make the message relevant, personal, and ‘invited.’” Photo Courtesy: Tracy Hunter Creating relevant and personal messages Read on

Photo Courtesy: Mikael AltemarkPaul just posted an open question concerning a potential ethics code violation at the WOMMA blog. I think the active parties perceived their actions to sufficiently disclose their relationship and intention of spreading messages on behalf of their client, Motorola. Listening to the growth and adoption of the social media mindset within Read on

Interesting stats coming out about the intersection of advertising and social networking. A recent Ad Week article discussing the findings of a recent IDC report, “US Consumer Online Attitudes Survey Results Part III,” addresses an important issue:  how can marketers better reach social network audiences through traditional advertising? Quite frankly, this debate surprises me on Read on