Archive for October, 2008

Eating, drinking and breathing social media day-in and day-out leaves you thinking that the entire world cares as much about the latest and greatest online channels as you, and they are using them to interact with their friends, colleagues and family the way you and I do.  I mean, you’re reading this blog, so you  continue reading

photo credit: FlickR: Dan Machold There is an ever-present metric that looms over meaningful engagement. It is an artifact from the industry that long ago accepted its flaws, but continues to sell campaigns and drive efforts to make brand messages measurable. We have sufficient data to suggest the recommendation of a trusted colleague, friend, or  continue reading

David Armano of Critical Mass discusses the concept of “micro-celebrity” in his Brand U.O presentation and outlines five essential components for elevating your own brand.  His “5 B’s of Building Brand U.O” include the following: Be Ubiquitous: Create multiple streams of “you” Be Social: Effectively manage your “social systems” Be Interesting: Write, photograph, share, giv  continue reading

The world just keeps moving faster and faster, and social media has taken center stage as companies try to figure out how to adopt and use the new tools of communication.  I am keenly interested in listening to next week’s Bulldog Reporter discussion “Using Social Networks for PR: How to Tell Your Story in Online  continue reading

To coincide with Britney Spear’s adoption of Twitter and reclamation of her “singing” career, I would like to announce a personal milestone of my own: My Third Obligatory Post about Twitter. Obligatory Twitter Post #3 also known as The Spam Years discusses the cultural shift sparked when Internet platforms are adopted strictly as PR tools.   continue reading