Archive for June, 2008
I was reading an online article on the NY Times Technology page with regard to HDTV sets. It dawned on me that as these sets become more wired (or in the case of the article, un-wired), users of this technology will more likely start using their sets as an extension of their computer and ultimately further Read on
Widgets got their moment in the spotlight this past week at WidgetWebExpo (http://www.widgetwebexpo.com/) in Brooklyn, NY. The conference looked at a critical emerging online trends: How to utilize the power of widgets to carry a brand to the world. No doubt, widgets – and tools like Twitter, Plurk and FriendFeed – are changing how Word of Mouth marketing Read on
The initial enthusiasm first encountered with the receipt of an invite to seesmic waned quickly. What I remember most from the experience was the ritualistic rehearsal of video responses prior to posting. Although online video illustrates our predominant front for offline conversation rather well, never before had I the opportunity to scrutinize my every facial Read on
If you are in Chicago, and can squeeze away for a few hours, I’d highly recommend going to the PRSA Event today on Social Media. They’ll be covering lots of word of mouth marketing, buzz marketing, influencer marketing and, of course, social media marketing tools, techniques and case studess. Stephanie Mortiz, one of our clients Read on
Each time a new technology surpasses its early adopter audience; hits the mainstream; and attracts blue chip brands’ attention an article follows highlighting “brands doing it right.” In this case, the technology is twitter; the mainstream channel is Silicon Alley Insider, and the brands doing it right are Comcast, Zappos and Jetblue. Unfortunately, with any Read on
I was reading a post on the SWOM site (excellent use of Ning), and there was a post about Viral vs. Word of mouth. I completely agree with Ben McConnell that viral marketing doesn’t exist AND that viral results are a result of word of mouth. In addition, that it involves constantly changing technology. That fits Read on
It seems strange that word of mouth and technology are mentioned in the same sentence. Maybe it should be renamed word of finger? (Not very catchy) But strange as it seems, in today’s lifestyle, most of our daily communication happens on-line. That being said, it is important to note, that even though we use technology Read on
