Archive for May, 2008
Listen to business professionals talk enough, and you’ll hear them speak about the “marketplace” as though it is an actual, geographical place where goods and services are bought and sold. You’ll then hear them talk about today’s marketplace being a “global” one, meaning apparently that this place exists all over the world. Really? While the Read on
Move over Marketing to Women enthusiasts. A recent study by Rapleaf, sheds new light on the mystery of marketing to men. Particularly when it comes to social media. The study, featured in BusinessWeek (http://www.businessweek.com/technology/content/may2008/tc20080516_580743.htm), took a look at social media and the gender gap. According to the study, men “generally tend to look at things in a more transactional Read on
LOLcats – ICanHazCheezburger From the ‘Star Wars Kid’ to The Flying Spaghetti Monster, certain viral content becomes intrinsic to the native language of internet culture. The term Internet Meme [memetic] is used to define these often inexplicably popular phenomenon. Source: Wikipedia Description At its most basic, an Internet meme is simply the propagation of a Read on
It is truly amazing the speed of change we are witnessing in how we communicate with each other, and how companies communicate with their customers. Barely four months ago, Twitter was the domain of a small cadre of uber-early social media adopters. Now, it has grown into a 1.6 million member (and growing daily) force Read on
Just got back from the Word of Mouth Marketing Association’s WOMM-U Event in Miami. Terrific all the way around. Thought I’d post the opening comments I made to the event in my role as the VP of WOMMA’s Board. Tried to provide an update on the industry, along with a summary of the opportunities and Read on
These days, it seems there is a constant stream of new social media tools and applications to whet the appetite of everyone from brand managers to agency folks who are eager to crack the code of reaching audiences in an increasingly media-dispersed world. Twitter.com, tumblr.com, stumbleupon.com, facebook.com are the current darlings, but there are countless Read on
