Archive for March, 2008

A group call Satmetrix just released a study on the Economic Impact of word of mouth marketing. As WOM becomes accepted and embraced as part of the marketing mix, the demands for ROI and other measurements intensify. According to Satmetrix’s model, which focused on the computer hardware industry, each Promoter was worth approximately $2,634. Promoters spend Read on

This weekend I had the pleasure of dining with close friends at a new Washington D.C. steakhouse. Our meal was later followed by one of us experiencing extreme food poisoning into the morning hours. The current suspect: An alleged order of Tuna Tartar.   The next morning, my friend – we’ll call her Kate – Read on

These days it seems like every other week a new study is released confirming the fall of traditional advertising, and the rise of new media practices, like Word of Mouth marketing.   The latest study contributing to this trend is from Forrester Research and the Association of National Advertisers. It found that 62 percent of marketers say traditional television advertising Read on