Archive for February, 2008

Recession or no recession, one thing is certain: The current economic outlook isn’t pretty. This past week, the Fed said it would consider additional rate cuts [link], but post-holiday spending dropped significantly [link], which means consumers are spending less and evaluating their purchases more. This has several brands revisiting their sales forecasts and adjusting their  continue reading

A few days ago, I outlined a client’s WOM marketing initiative to its global sales organization at their annual conference.  Not surprisingly, there was a lot of interest and excitement, which was accompanied by a number of questions.  The surprising part for me weren’t the questions themselves, but rather the thrust of the questions: Can  continue reading