Archive for January, 2008

A piece in the January 21, 2008 AdWeek/IQ Interactive e-newsletter highlighted for me two increasingly important, and interrelated, facts that apply across the landscape of online marketing disciplines: viral marketing, online marketing, viral advertising or even buzz marketing.  The article not only helps to underscore the dramatic changes we are now witnessing in how companies Read on

Listen closely in the halls of this year’s International Consumer Electronics Show, and you may hear the words of Marshall McLuhan echoing among a non-traditional mix of marketing influencers. As the regular guest list of techies expands to include mainstream CPG brand representatives, the medium and the message will meet face to face to explore Read on

In looking at the results of last week’s Iowa Caucuses, word of mouth advertisers should take careful note of the tactics used to draw powerful voices into the conversation. After all, to caucus, literally means to stage a discussion. To converse. Watching the Democrats battle during such a tight race has been particularly interesting as Read on

“What people say to one another can be as potent as what TV advertisments try to make them think…,” states an OpEd in today’s NY Times, referring to Huckabee’s and Edwards’s recent wins in Iowa. The drumbeat for the importance of word of mouth in the upcoming elections is growing stronger by the day.  Politicos, Read on

As more companies reevaluate how they are engaging their customers, an increasing number are turning to online communities to establish and facilitate conversations.  B2B Online has cited a new report by Forrester Research that says 25% of companies will launch online communities to “create higher levels of engagement with their customers and prospects.” Online communities Read on