Archive for December, 2007

A friend just passed along a letter that the Booz Allen Hamilton consulting firm sent to marketing executives. The firm reports that it has just completed a “sweeping multiyear research program in conjunction with the Association of National Advertisers (ANA); the Interactive Advertising Bureau (IAB) and the American Association of Advertising Agencies (AAAA).  The group produced Read on

Wow.  The bash Facebook bandwagon is really getting a lot of hangers-on. Even Fortune is predicting Facebook’s demise based on the Beacon debacle.  It’s not gonna happen.  There’s too much money at stake for the powers to be at Facebook to not figure it out — and quickly. This word of mouth marketing, peer to peer sharing Read on

As word of mouth marketing continues to gain momentum, the focus of marketers has largely been on consumer brands and the fact that traditional marketing is losing its effectiveness in attracting or retaining customers. To date, most of the focus has been on consumer WOM. What has not received as much attention, but is no Read on

And speaking of “stealthy” behavior … Andy Sernovitz recently blogged about Target’s seemingly non-transparent foray into buzz marketing with a program called the Target Rounders. According to those involved with the program, Target Rounders were deliberately asked not to reveal their involvement with Target, if asked.  Target’s move into word of mouth marketing and viral Read on

Well, Mark Zuckerberg, Facebook’s CEO had one thing right.  There is no more powerful force than influencer marketing and word of mouth advertising. What Zuckerberg had wrong was that people wanted to make buzz marketing recommendations without their approval. So, after just three short weeks and a rising chorus of public outcry, Facebook has modified Read on