Archive for November, 2007

Not surprisingly, there’s an increasing number of privacy and advocacy groups jumping on the  the “blast Beacon” bandwagon. For those who don’t know, Facebook rolled out a new service a couple of weeks ago called Beacon which publicizes a user’s on-line purchases to their friends. The service, which users have to opt out of rather than  continue reading

That’s how much marketers supposedly spent on word of mouth marketing programs in 2006, according to a study by PQ Media. The study, which is being formally released today at the WOMMA(womma.org)summit today in Las Vegas, was the lead story today in AdAge.com.  The study also reports that this figure is likely to increase to $3.7 billion by 2011.  continue reading

Yeah.  Sounds a bit optimistic to me too. But a new study by TWI Surveys, Inc. on behalf of Society for New Communications Research (SNCR),points out some stunning findings.  At the head of the list: 81% of all marketers believe that in five years they’ll be spending as much or more on conversational — or WOM  continue reading