The All-New 2013 Pathfinder Presents: An Improv-tastic Road Trip
We partnered with the world-famous improv troupe from Second City to kick-start the launch of the 2013 Pathfinder. This first-of-its-kind Facebook event pushed the boundaries of crowdsourcing by creating customizable music videos based on fan suggestions. In just 12 hours, a live band, 10 comedians and two directors helped us create more than 50 improvised, real-time music videos—all in celebration of the Pathfinder.
75% of fans talked about or interacted with the Pathfinder page
143,589 video views
182 million total impressions
4,772 handraisers for more information about the Pathfinder
New product launch in U.S.
Working with Charles & Alice, a French company ranked #1 for its no-sugar-added snacks, we started from scratch to launch their new squeezable fruit product in the U.S. FruitFriends.com is designed as a responsive website that leads visitors through Fruit Friends Activity Park. The park’s path is full of bright, bouncy animated characters and everything mom needs to know about the tasty, nutritious product. Plus, kids can go straight to the KIDS Clubhouse to play a multi-level memory game and download coloring books. A store locator and printable coupons were also included to further promote trial of the 100% fruit & fun-filled pouches.
Created an army of 600+ category experts to help evangelize Philips Norelco products
Generated over 35,000,000 social media impressions in just three months
Established the @ShaveExperts Twitter community and grew it to 11,500+ followers in less than three months
Three IT Pros were put to the test in a series of remote IT challenges for a chance to win $10,000. Battle IT was a reality-based competition created to help launch two new Dell devices that allow IT Pros to manage their company’s IT infrastructure from virtually anywhere. Over the course of three days, each challenge was recorded, edited and hosted online—all while letting viewers participate in live chats and Google Hangouts as well as vote for their favorite contestant, post questions and share opinions.
6 minutes: average time on the Battle IT site (surpassing the industry average of 2:44 minutes)
12.9% bounce rate (compared to a whopping industry average bounce rate of 50%)
1,428 qualified sales leads (12% higher than the original goal of 1,250)
it’s always nice to be recognized for who you are…
and awarded for what you do.
Named New Media Agency of the Year in 2009 by The Holmes Report
Nominated for Global Social/Digital Agency of the Year in 2011 and 2012 by The Holmes Report
6 Silver Anvils
2 Bronze Anvils
3 SABRE Awards
Forrester Groundswell Award
PMA Gold Reggie Award
BMA Gold Tower Award for Best Social Media Campaign
PR News Platinum Award for Website Marketing
SNCR Award—Measurement Innovation for our Digital Footprint Index tool
SABRE Award—Product of the Year for our Recommendation Index tool
high praise from happy clients.
“Zócalo is one of our most engaged agencies. They do an incredible job with all of the requests we throw their way. Zócalo always keeps us informed of what’s happening in the industry, providing insight and adding in more that always makes programs just a little better.
We appreciate their effort and can-do attitude. We have some great opportunities ahead of us and we’re expecting Zócalo to play a key role in helping us execute and achieve.”
“We recently selected Zócalo as our social media partner after a lengthy agency search and have not looked back. On board for only three months, Zócalo has worked hard to understand our business and our audiences, both B2C and B2B, and to develop appropriate strategies for each.
Creative, bright and enthusiastic, they consistently bring forward ideas that resonate internally, relate to our goals and customers, and differentiate us in a competitive market. Very quickly, we’ve seen engagement, sharing and WOM increase among our targets.”
“Zócalo has been our agency partner since we first began engaging key audiences through social media. The Zócalo team understands influencers and how they can help to amplify brand and product messages as well as provide endorsement for our innovative products, like their award-winning work for Nissan LEAF.
Their ideas and their support of existing initiatives move our audiences to talk, share and ultimately engage. Zócalo gets social media and makes it work for us to drive positive word of mouth for Nissan. The team is quick, responsive, creative, results-oriented and fun.”
we believe in the awesome power of recommendations.
Social networks continue to send a loud and clear message to marketers: Consumers are king when it comes to choosing how they engage with each other, their family and friends, and the brands they buy. And when they buy, 92% say that the recommendation of a friend, family member, colleague or expert is the single most powerful influencer of their purchase decision.
How do we create recommendations?
We reach your customers by developing, managing and sustaining word-of-mouth, social and digital campaigns via an integrated approach to brand advocacy and recommendation.
We call this the Zócalo Way.
Most marketing campaigns build brand advocacy through paid and/or owned media channels. The Zócalo Way generates recommendations and drive sales by creating a presence for your brand across paid, owned and earned channels. This paid/owned/earned sweet spot works to heighten advocacy, spark engagement and increase interactions.
Zócalo Group is Omnicom’s premiere WOM agency and part of the Ketchum global network.
Our intrepid management team is well-known for innovating the WOM/social/digital marketing space. Their B2C and B2B expertise extends across a wide range of industries including Automotive, CPG, Entertainment, Food, Financial Services, Healthcare, Pharmaceuticals, Retail, Non-Profit, Technology and Telecom.
1We know where and how your brand—and your competitors—are being talked about and recommended.
2We plan a comprehensive strategy across paid, owned and earned digital and social channels that articulate your brand’s story, including reasons why customers should recommend you. Then we channel plan so your campaign engages the right advocates and launches at the right time and place.
3We identify those influencers whose recommendations are known to sway the purchasing decisions of others.
4We activate engagement by creating compelling on- and offline experiences that encourage customers to interact with your brand in the way that’s most meaningful to them.
5We protect your brand by identifying and neutralizing the impact of negative voices and misinformation.
6We measure continuously to evaluate campaign success and ROI (and provide you with KPI summaries for WOM/social, marketing and business measurement), then evolve our approach to leverage any change in the consumer conversation.
End of path = Success!
Congrats, consumers have made you the most talked about, preferred and recommended brand out there.
meet our resident experts.
Everyone at Zócalo lives and breathes word-of-mouth, social and digital marketing. We leave no avenue unexplored when it comes to making sure your brand is the one customers recommend most.
the savvy strategist develops very deliberate solutions to specific needs, issues and sales targets, achieving measurable business impact and ROI.
the almighty analyst uncovers unique insights, conversation trends, consumer motivations and the reasons people recommend. Then she compares and contrasts her findings to improve each campaign’s effectiveness, ensuring the best possible measurement and ROI outcomes.
the crafty creative gets geeked out about conceptualizing unique on- and offline experiences that cut through the clutter and get people talking and sharing.
the connected conversationalist knows the lay of the social landscape. He effortlessly commands a range of blogs and online communities to tell your brand’s story and help shape the consumer conversation.
the ambidextrous account ace is highly skilled at tackling multiple challenges at once. She’s expert at anticipating her client’s needs and offers up solutions to solve any business dilemma.
the tenacious techie develops solutions that are scalable, stable and extensible. He partners with client teams to identify, utilize and test the right technologies so that every solution performs as promised.
if we build it, they will recommend.
Our approach to driving recommendations is rooted in fully integrated campaigns for general and Hispanic audiences. We’ll work with you to create a Shareable Story map that articulates the reasons why consumers should recommend you. We’ll identify the right marketing mix of paid, owned and earned channels to get your message out there. Then we’ll seamlessly plan, strategize and build out your campaign. Next we’ll write and design the eyecatching creative that gets customers talking and sharing. And we’ll systematically measure and evolve your campaign to make sure we achieve our #1 goal for your brand: Be recommended.
Recommendation Indexidentifies how consumers recommend a category—both positively and negatively—and which brands they recommend most.
And by help, we mean your smarts, drive and expertise. Also your talent, humor and enthusiasm.
We’re growing, so we’re always welcoming new Zokes to town. Join our quirky crew of designers, writers, developers, strategists, analysts, community managers and account execs, then hang on tight as we transform and innovate the WOM/social/digital space for our impressive client list.