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To create social media experiences that get people talking about and recommending brands.


Zócalo Group is a full-service digital and social media agency, helping leading consumer and business-to-business brands become the most talked about and recommended in their categories. Based in Chicago, Zócalo Group has received numerous industry awards for brand programs and measurement initiatives. Zócalo Group is a Critical Mass company.



Paul Rand gets the word-of-mouth word out in Qatar.

May 15, 2016

Zócalo CEO Paul Rand addressed over 200 diverse business stakeholders at Sheikh Faisal Center for Entrepreneurship in the Middle East.

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Critical Mass expands social capabilities through merger with Zócalo Group.

November 17, 2015

Zócalo will enhance Critical Mass’ existing social capabilities while Critical Mass globalizes the Zócalo offering.

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