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To create social media experiences that get people talking about and recommending brands.



Paul Rand gets the word-of-mouth word out in Qatar.

May 15, 2016

Zócalo CEO Paul Rand addressed over 200 diverse business stakeholders at Sheikh Faisal Center for Entrepreneurship in the Middle East.

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Critical Mass expands social capabilities through merger with Zócalo Group.

November 17, 2015

Zócalo will enhance Critical Mass’ existing social capabilities while Critical Mass globalizes the Zócalo offering.

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